Fuze

Fuze is a pioneering digital assets infrastructure platform based in Abu Dhabi, United Arab Emirates. The company operates as part of the prestigious Hub71 ecosystem at Abu Dhabi Global Market (ADGM), with regional offices in Dubai and Istanbul. Fuze was established by a highly experienced team from fintech, traditional finance (TradFi), and decentralized finance (DeFi), including CEO Mohammed Ali Yusuf (formerly of Checkout.com and Visa), COO Arpit Mehta (ex-Simpl and Clear), and CTO Srijan Shetty (ex-Goldman Sachs and Microsoft).

Core Products & Services

• Fuze Trader: Allows banks, brokerages, and super apps to offer digital asset trading in a compliant and user-friendly manner.

• Fuze Loyalty: Enables organizations to integrate digital assets into customer loyalty and rewards programs.

• API Infrastructure: Fuze’s robust API platform simplifies the integration of digital asset products for enterprise clients, handling regulatory and technical complexities.

Business Model & Revenue Streams

• Platform Licensing & SaaS Fees: Enterprises pay licensing or subscription fees to access Fuze’s white-label digital asset infrastructure and API solutions.

• Transaction Fees: Fuze earns a percentage or fixed fee on digital asset transactions (e.g., trading, conversions, loyalty redemptions) processed through its platform.

• Value-Added Services: Additional revenue is generated through premium features, regulatory compliance support, integration services, and custom development for enterprise clients.

Monetization Strategies

• White-Label Solutions: Fuze enables clients to offer digital asset products under their own brand, allowing for flexible go-to-market approaches3.

• Embedded Finance: By integrating digital assets into existing financial products (e.g., loyalty programs, banking apps), Fuze increases client stickiness and recurring revenue opportunities.

• Regulatory Compliance as a Service: Fuze’s infrastructure handles complex regulatory requirements, a critical differentiator in the highly regulated MENA market

Customer Segmentation

• B2B Focus: Target customers are banks, fintech companies, brokerages, super apps, and other regulated financial institutions across the MENA region.

• Enterprise-Grade Clients: Fuze’s solutions are tailored for organizations seeking to launch or expand digital asset offerings without building in-house capabilities.

Growth Strategy

• Geographic Expansion: Fuze is accelerating its presence across the MENA region, with plans for further international growth.

• Product Innovation: Continuous development of new digital asset products, such as trading, loyalty, and tokenization solutions, to meet evolving client needs.

• Regulatory Partnerships: Working closely with regional regulators to ensure compliance and build trust with enterprise clients.

• Strategic Hiring: Investing in top talent across technology, compliance, and business development to support rapid scaling

Conclusion

Fuze is redefining digital asset infrastructure in the Middle East and North Africa, providing regulated, enterprise-grade solutions that empower banks and fintechs to launch innovative digital asset products quickly and compliantly. Its robust business model, strategic partnerships, and technology-first approach position Fuze as a leader in the region’s digital financial transformation.