Get-A-Whey

Get-A-Whey is a Mumbai-based, innovative dessert brand specializing in guilt-free, healthy ice creams and desserts.The company operates in the food and beverage industry, focusing on creating high-protein, low-calorie, and zero-added sugar products. Its mission is to revolutionize the dessert experience by offering indulgent treats that align with health-conscious lifestyles.

Notable milestones include being featured on Shark Tank India, where the company secured funding that helped accelerate its growth. Get-A-Whey has since expanded its presence across major cities in India through partnerships with quick commerce platforms like Swiggy and Zomato, as well as retail outlets. It has also launched kiosks in collaboration with Broadway Retail.

Products and Services

Core Products

Get-A-Whey offers a diverse range of healthy desserts:

• Ice Creams: Available in flavors like Belgian Chocolate, Mango Malai Creamsicle, Berry Bliss Creamsicle, and Keto-friendly Blueberry Cheesecake.

• Ice Cream Sandwiches: Popular options include Chocolate Brownie Fudge and Blueberry Ice Cream Sandwich.

• Cheesecakes: Flavors such as New York Style Cheesecake and Hazelnut Choco Cheesecake.

• Ice Pops: Tender Coconut Litchi Ice Pop and Strawberry Raspberry Ice Pop.

• Pastries: Red Velvet Ice Cream Pastry and Black Forest Ice Cream Pastry.

Health-Focused Features

• High-protein content for fitness enthusiasts.

• Low-calorie options for guilt-free indulgence.

• Zero-added sugar using natural sweeteners like Stevia.

Distribution Channels

• Quick Commerce Platforms: Available on Swiggy Instamart, Zomato, and Blinkit for rapid delivery.

• Retail Stores: Found in premium outlets across Mumbai and other cities.

• Online Store: Direct-to-consumer sales through Get-A-Way’s website.

• Franchise Kiosks: Operates kiosks in collaboration with Broadway Retail.

Business Model & Revenue Streams

Revenue Streams

Get-A-Whey generates revenue through multiple channels:

1. Direct Sales: Online orders via its website and quick commerce platforms form a significant part of its revenue.

2. Retail Partnerships: Selling products through physical retail stores expands accessibility.

3. Franchise Model: Entrepreneurs can open kiosks under the Get-A-Whey brand to capitalize on the growing demand for healthy desserts.

4. Product Innovation: Seasonal flavors and limited-edition offerings attract new customers while retaining existing ones.

Customer Segmentation

The company primarily targets B2C customers:

• Health-conscious individuals aged 18–45.

• Fitness enthusiasts seeking high-protein desserts.

• Keto-diet followers and those avoiding added sugars.

Growth Strategy

1. Market Expansion: Increasing presence across Tier I and Tier II cities through retail partnerships and franchise kiosks.

2. Product Innovation: Continuous development of new flavors and formats to cater to evolving consumer preferences.

3. Brand Awareness: Leveraging social media marketing, influencer collaborations, and high-profile appearances like Shark Tank India to boost visibility.

4. Operational Efficiency: Optimizing supply chain processes to enhance profitability while maintaining quality.

Competitive Differentiation

Compared to competitors:

• Get-A-Whey's focus on zero-added sugar desserts gives it a niche advantage in the health-conscious segment.

• The use of whey protein differentiates its products from traditional ice creams.

• Its franchise model enables rapid scaling while maintaining brand consistency.

Mission & Vision

Mission

“To facilitate healthy behavioral choices by helping families make conscious decisions through guilt-free indulgence.”

Vision

To become India's leading brand for healthy desserts by combining innovation with sustainability and creating a positive impact on consumer lifestyles.

In summary, Get-A-Whey stands out as a trailblazer in the Indian dessert market by offering innovative products that align with modern health trends. Its robust business model, commitment to quality, and strategic growth initiatives make it an attractive prospect for investors and industry professionals alike.