Ghost Kitchens

Ghost Kitchens (operated by Blitzscale Technology Solutions) is a leading cloud kitchen and virtual restaurant enabler revolutionizing India’s $50 billion food delivery market. The company operates at the intersection of foodtech and logistics, offering an asset-light model that empowers restaurants and cloud kitchens to maximize underutilized kitchen capacities through virtual brands. Ghost Kitchens serves 1,200+ internet restaurants across 40+ cities in India, with a portfolio of 30+ brands spanning cuisines like burgers, Indian comfort food, and global fusion.

Key Milestones

• 2022: Acquired tech company WTF to enhance inventory and financial reconciliation tools.

• 2024: Secured $5 million Series A funding led by GVFL, targeting profitability within 12–18 months.

• 2025: Expanded to 15+ company-owned kitchens and partnered with Walmart Canada/US for international meal pickup solutions.

Core Products and Services

• Virtual Brands Portfolio: 30+ delivery-only brands, including SpeakBurgers (Chef Vicky Ratnani), Starboy Pizza, and regional concepts like Bihari Bowl.

• Fulfillment Partner Program: Licenses brands to existing restaurants, handling aggregator commissions, training, and demand generation. Partners retain 40–60% of revenue.

• Creator Licensing Platform: Enables celebrities and social media influencers to launch virtual food brands (e.g., Rana Daggubati’s collaborations).

• Tech Stack: Proprietary software for order tracking, inventory management, and real-time sales analytics.

• High-Street Retail Outlets: Pilot physical stores in Mumbai and Ahmedabad for hero brands, blending online and offline sales.

Business Model & Revenue Streams

• Revenue Share (70%): Partners pay 30–40% of order value for brand access, supply chain, and tech support.

• Subscription Fees (15%): Premium analytics and API access for enterprise clients.

• Licensing Fees (10%): Charges to influencers/celebrities for virtual brand launches.

• Direct Sales (5%): Orders via owned platforms and Walmart partnerships.

Customer Segmentation

• B2B (90%): Small-to-mid-sized restaurants, cloud kitchens, and enterprise clients.

• B2C (10%): Direct consumers via Swiggy, Zomato, and owned channels.

Top Clients & Partnerships

• Walmart Canada/US: Strategic alliance for in-store meal pickup/delivery, featuring brands like Big Chicken (Shaquille O’Neal) and The Cheesecake Factory Bakery.

• Swiggy/Zomato: Primary delivery partners, contributing 80% of order volume.

• Celebrity Collaborations: Chef Vicky Ratnani, actor Rana Daggubati, and social media influencers.

• Fulfillment Partners: 1,200+ restaurants across India, including marquee names in Delhi-NCR and Gujarat.

• Investors: GVFL, NB Ventures, and actor Rana Daggubati (early backer).

Future Outlook & Strategic Priorities

• Geographic Expansion: Targeting Tier-2/3 cities (e.g., Baddi, Himachal Pradesh) and international markets (U.S., Canada).

• Product Innovation: AI-driven demand forecasting and 10-minute delivery programs with Swiggy/Zomato.

• M&A Pipeline: Evaluating acquisitions in supply chain tech and regional cloud kitchen operators.