GIVA

GIVA has rapidly emerged as India’s largest omnichannel fine jewelry brand, specializing in silver, gold, and lab-grown diamonds (LGD). The company began as a direct-to-consumer (D2C) platform before expanding into physical retail, now operating over 290 stores across India and Sri Lanka. The brand differentiates itself through a tech-driven omnichannel strategy, blending seamless online shopping with tactile in-store experiences.

Core Products and Services

• Silver jewelry: Contributes ~80% of revenue, featuring collections like Sky High (celestial themes) and Wings of Wonder (enamel-and-stone designs).

• Gold and LGD jewelry: Introduced in 2023, now accounting for 20% of sales, with pieces like the Golden Match Made in Heaven Mangalsutra (₹2,699–₹5,799).

• Specialized lines: Convertible jewelry, men’s accessories (e.g., Golden Close Wave Chain), and wedding-focused VivaahDaSwag.

Key milestones

• Achieved 120% YoY growth post-2021, scaling to ₹510 crore in FY25 revenue.

• Expanded from 1 store in 2022 to 290+ stores by March 2025, including franchises.

• Secured ₹696 crore in total funding, backed by Premji Invest and A91 Partners.

• Launched international operations in Sri Lanka and partnered with Anushka Sharma as brand ambassador.

Business Model & Revenue Streams

• Online (60% of FY25 revenue): Direct sales via its website/app and marketplaces (Amazon, Myntra, Nykaa).

• Offline (40%): 290+ stores (70% company-owned, 30% franchised), generating 65% same-store sales growth in FY25.

• B2B partnerships: Supplies corporate food courts and white-label collections, though this remains a minor segment.

 Top Clients & Partnerships

• Premji Invest: Lead investor since 2023, enabling LGD expansion and franchise scaling.

• E-commerce platforms: Amazon (20% of online sales), Myntra, and Nykaa drive 45% of digital orders.

• Franchise partners: 90+ franchisees managing Tier II/III stores, with GIVA handling inventory and ops.

• Celebrity collaborations: Anushka Sharma’s signature collections (e.g., Silver Deer Heart Necklace) and Karisma Kapoor-led store launches.

Future Outlook & Strategic Priorities

• Store expansion: 145–150 new outlets in FY26, targeting 60 cities and 8–10% penetration in Tier II/III markets.

• Category premiumization: Scaling LGD contributions to 30% of revenue by FY26 via collections like Crystal Dumplings.

• International forays: Piloting in Sri Lanka; plans for Southeast Asia/Middle East by 2026.