Glance

Glance is a leading consumer technology company revolutionizing the way users interact with content and commerce on mobile devices. Glance is headquartered in Singapore with a major operational presence at Cessna Business Park, Bengaluru, India. The company is a subsidiary of InMobi Group and is backed by prominent .

Core Products & Services

• Glance Lock Screen: Delivers personalized, AI-powered content-including news, entertainment, sports, games, shopping, and live events-directly to the lock screens of smartphones, eliminating the need for users to unlock their phones or download separate apps.

• Roposo: A creator-led live entertainment commerce platform, enabling influencers and brands to engage users through live video and social commerce.

• Nostra: The largest gaming platform in India and Southeast Asia, offering discovery, play, and competition for gamers.

• Glance Folders: Organizes apps and content into smart folders for easier access and personalized recommendations.

Business Model & Revenue Streams

Glance’s revenue model is primarily B2B2C, leveraging its massive user base and AI-driven engagement to generate income through several channels:

• Advertising: Brands and marketers pay to display highly targeted, personalized ads on the lock screen, leveraging Glance’s AI to reach relevant audiences without disrupting user experience.

• Content Partnerships & Sponsored Content: Glance partners with content creators, publishers, and brands, sharing revenue from sponsored content and collaborations.

• Commerce & Live Shopping: Through Roposo and Glance LIVE, the company enables creators and brands to sell products directly via live streams, earning commissions on transactions.

• Gaming & Engagement: Nostra monetizes through in-app purchases, tournaments, and brand partnerships within the gaming ecosystem.

• Data Insights & Analytics: Glance offers anonymized, aggregated data insights to partners, helping them optimize content and marketing strategies.

Customer Segmentation

• B2C: End-users who receive personalized content, games, and commerce opportunities on their lock screens.

• B2B: Brands, advertisers, content creators, publishers, and e-commerce partners leveraging Glance’s reach and engagement for marketing and sales.

Growth Strategy

• Market Expansion: Increasing penetration in India and Southeast Asia, with potential for global expansion.

• Product Innovation: Continuous investment in AI, live content, and commerce features to enhance user engagement and monetization.

• Strategic Partnerships: Collaborating with OEMs, telecom operators, brands, and creators to expand distribution and content offerings.

• Acquisitions: Potential for acquiring complementary platforms or technologies to accelerate growth.

Conclusion

Glance is redefining mobile content and commerce with its AI-powered lock screen platform, engaging hundreds of millions of users and offering unique monetization opportunities for brands and creators. Its innovative business model, strong growth trajectory, and strategic backing make it a standout company for investors, researchers, and industry professionals.