Good Flippin

Good Flippin’ Burgers is a rapidly expanding quick-service restaurant chain specializing in fresh, high-quality burgers and sides. With more than 60 outlets across Mumbai, Delhi NCR, Pune, Bangalore, and Hyderabad, and a team of over 500 employees, the brand has built a loyal following by focusing on flavor, consistency, and value. Good Flippin’ stands out for its commitment to using fresh ingredients, in-house sauces, and a customer-centric approach that has made it the highest-rated burger brand on major food delivery platforms in its markets. 

Core Products and Services

• Burgers: 14+ variants (e.g., Classic Cheese, BBQ Chicken) for vegetarians, non-vegetarians, and vegans, using 100% fresh, never-frozen patties.

• Sides & Beverages: Fries, wings, shakes and FLYP Coffee (launched 2025), made with Arabica beans and paired with baked goods (croissants, brownies).

• Dine-in (20% revenue): Full-service outlets with coffee/shake menus.

• Cloud kitchens (50% revenue): Optimized for delivery via Swiggy, Zomato.

• Mall/Airport kiosks (30% revenue): High-traffic locations for grab-and-go.

Key Milestones

• Raised $8.6 million across seed (2022), Series A (2023), and Series A1 (2024) rounds, led by Tanglin Venture Partners and prominent angels.

• Scaled to 60 outlets (28 in Mumbai) and 500+ employees by 2025.

• Won "QSR Chain of the Year" (2025) and "Most Admired Omni-Channel Retailer" awards.

 Business Model & Revenue Streams

Revenue Streams

• Direct Sales (95%): Dine-in, delivery, and takeaway orders.
• Ancillary Products (5%): FLYP Coffee, baked goods, and merch.

Geographic Mix

• Mumbai (47%), Delhi NCR (25%), Pune (15%), Bangalore (10%), Hyderabad (3%).

Customer Segmentation

• B2C (100%): Urban millennials (60%), families (30%), and travelers (10%).

• Price Sensitivity: Mid-tier pricing (₹150–₹300 per burger) targets mass-premium consumers.

Top Clients & Partnerships

• Investors: Tanglin Venture Partners, Nikhil Bharadwaj (Kerala Blasters), Karan Bhagat (IIFL Wealth), and Yatin Shah.

Strategic Partners:

• Delivery Aggregators: Swiggy, Zomato, and Dunzo for last-mile reach.
• Supply Chain: Local farmers and certified suppliers for fresh ingredients.

Future Outlook & Strategic Priorities

• Geographic Expansion: Target 100 outlets by 2026, focusing on Tier 2 cities (Jaipur, Chandigarh) and airports.

• Product Innovation: Seasonal coffee flavors, plant-based burgers, and premium meal combos (reflecting health-conscious trends).

• Tech Integration: AI-driven demand forecasting and dynamic pricing tools.

• Commodity Price Volatility: Fluctuations in chicken, dairy, and coffee bean costs.