GoodWorker

GoodWorker is a technology platform designed to transform the lives of blue-collar and grey-collar workers in India by connecting them with verified employment opportunities and critical services. It leverages digital verifiable credentials to create a trusted environment for both job seekers and employers.

Core Products and Services

• Digital Career Profile: A mobile app that allows workers to create a professional digital biodata, verified through trusted nodes, replacing traditional paper CVs.

• Job Matching Marketplace: An AI-driven search engine that connects workers with local and hyperlocal job opportunities in sectors like logistics, delivery, retail, and manufacturing based on their verified skills and location.

• Skill Verification: A trusted verification system that authenticates a worker’s past employment and skills, reducing the need for repeated background checks by employers.

• Worker Benefits Ecosystem: Provision of value-added services beyond employment, including access to affordable healthcare plans, accident insurance, and financial products tailored for the gig workforce.

• Upskilling Opportunities: Partnerships with training providers to offer short-term courses and certifications that enhance worker employability and career progression.

Business Model and Revenue Streams

• Two-Sided Marketplace Model: The company operates as an aggregator connecting a fragmented supply of labor (migrant and local workers) with demand (enterprises and SMBs). It typically offers services free of charge to job seekers to maximize user acquisition and platform liquidity.

• Employer-Side Monetization: Revenue is primarily generated from employers through:

  • Recruitment Fees: Charges for successful placements or "cost-per-hire."

  • Subscription Plans: Access to the database of verified candidates and premium job posting features.

  • Managed Services: Fees for handling end-to-end recruitment drives for large-scale hiring needs.

• Affiliate & Commission Revenue: The platform earns commissions through B2B2C partnerships by facilitating third-party services for workers, such as:

  • EdTech: Commissions from training partners for every worker who enrolls in paid upskilling courses.

  • FinTech & InsurTech: Referral fees or revenue sharing from financial institutions and insurance providers when workers purchase micro-insurance or credit products through the app.