goSTOPS

goSTOPS is a leading backpacker hostel chain in India, specializing in providing social stays for the Gen Z demographic. the company is headquartered in New Delhi, India. goSTOPS operates in the hospitality industry, focusing on youth travel and accommodation.

Key Markets

• Geographic: India, with operations across multiple locations including Delhi, Varanasi, Udaipur, Bir, Dalhousie, Agra, Amritsar, Rishikesh, Mumbai, Jaipur, and Naggar.

• Product/Service: goSTOPS offers affordable, high-quality social accommodations for young travelers, including dormitories, private rooms, and community living spaces. The company also provides experiences such as day tours and walking tours.

Unique Value Proposition (UVP): goSTOPS' UVP lies in its ability to offer budget-friendly, premium quality social stays that foster community interaction among travelers. The company empowers women through its inclusive policies, such as period leaves and on-site daycare, contributing to a positive work environment.

Business Model & Revenue Streams

Revenue Streams

• Bed Bookings: Approximately 90% of goSTOPS' revenue comes from bed bookings, primarily through its website, app, and online travel agencies like HostelWorld and goibibo.

• Additional Services: The remaining revenue is generated from in-house cafe sales and experience-based packages such as day tours and trekking packages.

Monetization Strategies

• Asset-Light Model: goSTOPS uses a company-owned, company-operated (COCO) and franchisee-owned, company-operated (FOCO) model. This allows for quick transformation of existing properties into hostels, reducing initial investment costs and enhancing profitability.

• Technology Integration: Utilizes technology to enhance operational efficiency and customer experience.

Customer Segmentation

• B2C (Business-to-Consumer): goSTOPS primarily targets young travelers, particularly backpackers and Gen Z individuals seeking affordable social accommodations.

Growth Strategy

• Market Expansion: Plans to expand from 2,500 to 10,000 beds across 100 locations over the next two years, focusing on both domestic and international markets.

• Product Innovation: Continuously innovates by offering new experiences and improving existing services to attract more customers.

• Partnerships: Collaborates with property owners to convert existing assets into hostels, providing them with professional management and marketing support.