Got Tea

Got Tea is a pioneering Indian beverage brand redefining the tea experience with a modern, Asian-inspired twist. The company has rapidly expanded its footprint across India, with flagship outlets in Delhi, Gurgaon and most recently, Bengaluru. Got Tea operates in the premium tea and café industry, focusing on urban millennials and Gen Z consumers who seek authentic, high-quality and culturally rich beverage experiences.

 Products & Services 

• Bubble Tea: Signature handcrafted bubble teas in flavors like classic, matcha, peach oolong, Earl Grey and hibiscus—served hot or cold, with customizable toppings and bubbles.

• Matcha Drinks: Premium matcha beverages made with authentic Japanese matcha, including green matcha, matcha lemonade and seasonal specials like strawberry matcha.

• Specialty Teas & Coffees: A curated menu of global teas (Sencha green tea, Assam black tea, chamomile, hibiscus, peach tea) and espresso-based coffees (Americano, cappuccino, cold coffee).

• Asian-Inspired Snacks & Desserts: Croffles (croissant-waffle hybrids) in flavors such as blueberry, custard and peanut butter; Basque cheesecake, matcha financiers, cookies, and more.

• DIY Boba Kits & Merchandise: At-home bubble tea kits and branded merchandise for direct-to-consumer enjoyment and gifting.

• Event Pop-Ups & Catering: Bubble tea drops, pop-up events and catering services for private and corporate gatherings, expanding the brand experience beyond cafés

Business Model & Revenue Streams

Got Tea operates a hybrid B2C model with both offline and online channels:

• Retail Café Sales: Primary revenue from in-store sales at its cafés in Delhi, Gurgaon and Bengaluru, offering premium teas, bubble teas, and Asian snacks.

• Online Delivery & Takeaway: Revenue from online orders via food delivery platforms like Zomato and Swiggy, catering to urban consumers seeking convenience.

• Boba Kits & Merchandise: Direct-to-consumer sales of DIY boba kits and branded merchandise, expanding the brand experience beyond the café.

• Event Catering & Pop-Ups: Revenue from catering private events, pop-up stalls and collaborations with other lifestyle brands.

• Franchise & Expansion Opportunities: As the brand scales, potential revenue from franchising and strategic partnerships in new cities and satellite markets.

Customer Segmentation

• B2C: Urban millennials, Gen Z, young professionals, fitness enthusiasts and families seeking novel, wellness-oriented beverages and café experiences.

• B2B: Event planners, corporate clients and potential franchisees interested in premium beverage catering or partnership opportunities.

Growth Strategy

• Geographic Expansion: Opening new outlets in major metros and exploring franchise models to reach a wider audience.

• Product Diversification: Launching new beverage flavors, desserts and at-home kits to capture evolving consumer preferences.

• Sustainability Initiatives: Emphasizing eco-friendly processes, ethical sourcing and transparent ingredient lists to appeal to conscious consumers.

• Cultural Integration: Positioning Got Tea as India’s modern Asian tea brand, blending global trends with local tastes and wellness.