Gramiyaa is part of the agritech and natural foods space, a market that’s already crossed $100 billion in India. They’re reconnecting urban kitchens with rural farms offering cold-pressed oils made the old-school way, using wooden presses and seeds sourced straight from Indian farms.Their edge lies in how simple they’ve kept it cutting out middlemen, sticking to traditional methods and building real trust with both farmers and customers.
Core Products & Services
- Cold-Pressed Oils: At the centre of everything Gramiyaa does is its range of cold-pressed oils—think groundnut, sesame, coconut, mustard. But here’s what makes them different: they’re pressed using chekku, a wooden mill that’s been used for generations.
- Partnering with Farmers: Gramiyaa doesn’t just “source” from farmers. They work with them. Seeds are hand-selected, practices are fair and the entire process—from planting to pressing—is kept traceable. Farmers earn better margins, and customers get oils they can actually trust.
- No Fancy Labels: Look at a bottle of Gramiyaa oil and you’ll notice something refreshingit tells you exactly what’s inside and nothing else. No preservatives. No secret ingredients. Just oil. That’s it.
Business Model & Revenue Streams
- Selling Straight to You: Gramiyaa didn’t bother going down the crowded retail route. They decided to speak directly to people through their website and through a few select online platforms.
- Subscriptions : Once people try Gramiyaa, they usually stick with it. To make that easier, they offer subscription plans and bulk orders—perfect for families who cook daily and don’t want to keep running out.
- Trust Is the Real Asset Here: You won’t find “trust” listed on any balance sheet, but if Gramiyaa had one secret ingredient, this would be it. They’ve built a community of people who don’t just buy their oils—they recommend them, gift them and come back for more.