Greaves Electric Mobility

Greaves Electric Mobility is a prominent force in India’s electric vehicle (EV) industry, specializing in the design and manufacturing of electric two- and three-wheelers for both passenger and commercial markets. The company is recognized for its commitment to smart, sustainable mobility solutions that are accessible, reliable and tailored for Indian consumers and businesses. Its product portfolio is anchored by the Ampere brand for electric scooters and a robust range of electric three-wheelers, all engineered to deliver affordability, low maintenance and high performance.

Core Products and Services

• Main products: Electric scooters including OKHI-90, iPraise+, Praisepro, Ridge 100, Ridge+, Ridge+(GPS), Dual 100, R30 and Lite.

• Features: Lithium-ion batteries, mobile charging, keyless start, app connectivity, AI/IoT-enabled features and high localization.

• Target market: Individual consumers and commercial operators (last-mile delivery, shared mobility).

Business Model & Revenue Streams

Revenue model: Direct sales of electric scooters through a network of dealerships and distributors.

Percentage contribution: Predominantly B2C (retail), with a growing B2B segment for commercial and shared mobility solutions.

Customer segmentation: Majority individual consumers (B2C); increasing focus on enterprise clients (B2B) such as delivery and logistics firms.

Concrete data: Over 150,000 vehicles on Indian roads as of recent years.

Top Clients & Partnerships

• Top clients: Individual consumers and a growing base of commercial users (delivery, logistics).
• Key partnerships: No major publicly disclosed enterprise contracts; focus on building a broad, diversified customer base.
• Marquee contracts: Not publicly disclosed.
• Client concentration risk: Low, due to broad retail and commercial customer base.
• Diversification: Expanding into B2B and fleet solutions.

Future Outlook & Strategic Priorities

• Growth drivers: New product launches, expansion into commercial and shared mobility and potential international expansion.

• Risks and headwinds: Regulatory changes, macroeconomic volatility (battery raw material prices) and rapid technological disruption.

• Management targets: Strengthening market share, enhancing product portfolio, and scaling manufacturing and distribution.

• Capital-allocation priorities: Investment in R&D, manufacturing capacity, and expanding the dealership network (reflecting recent market trends).