Green Fortune

GreenFortune is a technology‑driven windows & doors brand operating in India’s sustainable building materials and prefabricated fenestration sector, which feeds into the broader ₹1 trillion real estate and construction industry projected by 2030. Within that, the façade and joinery segment alone is worth around $15 billion in India (and $500 billion globally).GreenFortune’s unique edge lies in its tech team and platform enabled model. By fixing transparency and service issues in the sector, GreenFortune aims to become India’s preferred windows & doors brand with a target of ₹250 crore ARR within two years

The company caters to two core groups:

• Middle-income homeowners and builders seeking affordable yet premium quality window and door solutions tailored for Indian climatic conditions.

• A network of fabricators and B2B clients (like contractors, retail outlets), who rely on GreenFortune’s technology and service to deliver standout installations.

Core Products & Services

• Standardized Window & Door Systems: GreenFortune offers a premium line of doors and windows that are weather-adapted, durable and designed specifically for Indian homes—even at affordable price points.
• PartnerGate Fabricator Platform: Fabricators across India use GreenFortune’s mobile-first platform to handle everything—from converting leads to quoting, procurement, and project tracking. This tech edge ensures consistent quality and faster turnaround for customers.
• In-House R&D & Design Support: The company reinvests in its design and technical services team to build new framings and material types. Their in-house R&D is focused on localization—creating windows fit for India's heat, humidity, and wear conditions.
• Multi-Material Options: GreenFortune offers a range of materials—uPVC, aluminum, engineered systems—sourced and designed to optimize cost, performance, and design flexibility.

Business Model & Revenue Streams

• B2B2C Platform‑Led Fabricator Network: GreenFortune grows via partnerships with fabricators. It supplies materials, tech, and training while fabricators install locally. The firm earns margin on product sales and benefits from high repeat rates thanks to strong service integration via PartnerGate 
• Direct-to-Consumer Tailored Installations: For select B2C projects, GreenFortune delivers end-to-end solutions for homeowners and real estate developers. This helps them build awareness and brand loyalty directly.
• Licensing & Technology Support Fees: Fabricators and partners pay for access to PartnerGate and ongoing technical help. This recurring model helps scale service without linear manpower expansion.
• R&D Driven Product Licensing: As they develop new designs and products, GreenFortune plans to license certain proprietary solutions to partners or institutional buyers down the line.
• Capital & Funded Expansion: The company raised $1.04 million seed funding in July 2023 led by Incubate Fund India (with Titan Capital, Japan’s Partners Fund, and others), and recently secured $4.5 million in Pre‑Series A funding led by Foundamental to expand operations and triple R&D and tech investment over the next two years