Headsup B2B

Headsup B2B is India’s digital procurement marketplace, streamlining supply chains for construction, infrastructure, and renewable energy sectors. The company connects contractors, retailers, and real estate organizations with 5,000+ SKUs—from TMT steel and aggregates to solar panels—through a vertically integrated platform that handles discovery, fulfillment, and financing.. With a lifetime revenue exceeding ₹150 crore and 80% repeat customers, Headsup B2B is reshaping India’s $38B construction procurement landscape through operational efficiency and category-specific penetration.

Core Products and Services

• Building Materials: TMT steel, bricks/blocks, aggregates, sand, tiles, sanitaryware, electricals and safety equipment.

• Renewable Solutions: Solar panels, biomass systems, and green energy accessories.

• Logistics & Fulfillment: Pan-India delivery with real-time tracking and quality assurance.

• Financing: Embedded credit solutions for bulk procurement (in development).

Business Model & Revenue Streams

• Product Sales (100%): Margins on B2B transactions (15–25% average).

• Revenue: ₹100 crore (300% YoY growth); targeting ₹300 crore in FY26.

• Category Contribution: Construction materials (70%), renewables (20%), other (10%).

Customer Segmentation

• B2B Focus: Contractors (40%), real estate firms (30%), retailers (20%), SMEs (10%).

• Geographic Reach: Pan-India, with 65% revenue from North India.

Top Clients & Partnerships

• Strategic Investor: Harendra Singh Family Office (₹18.89 crore lead).

• Supplier Alliances: 100+ partnerships with brands for steel, solar, and sanitaryware.

• Key Client Base: 500+ institutional buyers; top 20 clients contribute 45% revenue.

Future Outlook & Strategic Priorities

• Category Expansion: Scale solar/biomass verticals; add MEP services.

• Tech Enhancement: AI-driven procurement analytics and credit underwriting.

• Global Foray: Explore cross-border supply chains in UAE/Southeast Asia.

• Margin Pressure: Rising steel prices impacting 40% of product portfolio.