High Time Foods

High Time Foods develops and sells shelf-stable, plant-based protein products that do not require refrigeration. Their flagship product is a plant-based chicken alternative made from peas, wheat and mung beans. The company’s mission is to address global protein deficiency and make nutritious, sustainable protein accessible even in regions without reliable cold storage.

Core Products and Services

• Shelf-Stable Plant-Based Protein: High Time Foods’ flagship offering is a plant-based chicken alternative made from peas, wheat, and mung beans. Each serving provides 19g of protein, is non-GMO and does not require refrigeration, making it suitable for diverse geographies and foodservice applications.

• Foodservice Ingredients: The company supplies its plant-based protein to restaurants, college cafeterias and food manufacturers, enabling them to create dishes such as dumplings, tacos, and pasta.

• Innovation Pipeline: High Time Foods is actively developing new product formats, including gluten-free, chunk-style and retail-ready versions to address evolving market needs.

Business Model and Revenue Streams

High Time Foods operates a B2B (business-to-business) model. The company manufactures plant-based protein products and sells them directly to other businesses-such as restaurants, cafeterias and food manufacturers. Revenue is generated each time a client purchases these ingredients for use in their own menus and food offerings. The more businesses that incorporate High Time Foods’ products into their dishes, the greater the company’s sales and revenue.

Customer Segmentation

• Primary Segment: Businesses (B2B), including restaurants, food manufacturers, college cafeterias and large dining facilities.

• Not Direct-to-Consumer: High Time Foods is currently focused on supplying ingredients for other businesses rather than selling directly to end consumers.

Growth Strategy

• Expanding Partnerships: The company is building new B2B relationships, aiming to work with over 50 partners in India by the end of 2025.

• International Expansion: High Time Foods is scaling operations in India and the US and piloting projects in West Africa to reach new markets and address global protein needs.

• Product Development: Ongoing innovation includes developing gluten-free, chunk-style and retail-ready plant-based protein products to diversify the portfolio.

• Team Expansion: The company is hiring and growing its team to support new markets, product lines and operational scale.

High Time Foods’ professional approach combines product innovation, strategic B2B distribution and a focus on global nutrition challenges to drive sustainable growth and market impact.