Hocco

Hocco (House of Chonas Collaborative) is a new-age, homegrown Indian food and beverage brand specializing in premium ice creams, ready-to-eat foods and innovative dining experiences.The brand builds on the Chona family’s storied history, which began with the iconic Havmor ice cream (sold to Lotte in 2017) and is now redefining the Indian F&B landscape with a focus on quality, authenticity and inclusivity.

Product and Services

• Hocco Ice Cream: Over 150 SKUs of premium ice creams, cones, cups, candies, party packs and a sugar-free “Healthies” range.

• Hocco Eatery & 1944 The Hocco Kitchen: Quick-service and casual dining restaurants serving Indian and global cuisine alongside Hocco ice cream.

• Hocco Ready-to-Eat: A line of ready-to-eat Indian gravies, dals and chana, catering to both domestic and export markets.

• Huber & Holly: A premium ice cream parlor brand with a focus on unique flavors and upscale experiences.

Business Model & Revenue Streams

Hocco operates a diversified, omnichannel business model with multiple revenue streams:

• General & Modern Trade (80%): Sales through traditional and modern retail outlets (kirana stores, supermarkets, hypermarkets) form the bulk of revenue.

• Ice Cream Parlors & Eateries (10%): Revenue from Hocco-owned and franchised parlors, QSRs and casual dining restaurants.

• Quick Commerce (8–10%): Rapid delivery via platforms like Zepto, Blinkit and Swiggy Instamart, with ambitions to grow this channel to 20–25.

• Ready-to-Eat & Exports: Sales of packaged Indian gravies and dals, both domestically and for export, especially to the US.

• Franchise Model: About half of Hocco’s outlets are franchised, generating revenue through franchise fees, royalties and product supply.

• B2B Supply: Supplying ice cream to other restaurants, hotels and foodservice partners.

Monetization Strategies

• Product Innovation: Regularly launching new flavors, formats and health-focused options to drive repeat purchases and brand engagement.

• Tiered Pricing: Products are available at multiple price points (from ₹5 to ₹100+), appealing to a broad customer base.

• Brand Collaborations & Marketing: Leveraging influencer partnerships, ATL/BTL campaigns and experiential retail to build awareness and loyalty.

• Omnichannel Distribution: Robust presence across offline, online and quick-commerce platforms ensures wide accessibility and convenience.

Customer Segmentation

• B2C: Urban and semi-urban families, millennials and Gen Z seeking premium, innovative, and trustworthy food experiences.

• B2B: Restaurants, hotels, and foodservice operators looking for high-quality ice cream and ready-to-eat solutions.

• Franchise Partners: Entrepreneurs and investors interested in operating Hocco outlets across India and abroad.

Growth Strategy

• Capacity Expansion: Investing in new manufacturing plants (e.g., a North India facility with 200,000 liters/day capacity) to meet rising demand.

• Geographic Expansion: Aggressively opening new outlets in India and North America, targeting 250 stores and ₹400 crore revenue by FY26.

• Product Diversification: Scaling the ready-to-eat vertical and introducing new SKUs to capture evolving consumer preferences.

• Digital & Quick Commerce: Increasing focus on digital channels and rapid delivery platforms to capture younger, convenience-driven consumers.

• Export Markets: Expanding internationally, especially in the US and Canada.

• Brand Building: Heavy investment in marketing, influencer collaborations and experiential retail to strengthen brand recall and loyalty.