iDecorwala

iDecorwala blends technology with home design, offering a modern take on wall décor and interiors. It operates as a growing online marketplace that covers everything from wallpapers to modular furniture, with services now reaching across both large cities and smaller urban areas. In a market that’s still quite unorganized, iDecorwala stands out for bringing structure, variety and tech-driven tools to the home décor space.

Core Products and Services

• Wall Décor: They’ve got stuff like wallpapers, murals, decals and textured finishes. Some are loud and colorful, some more plain — depends on what you like. Easy way to dress up a wall.
• Ceiling Stuff: You’ll see stretch ceilings, panels and printed designs — even glowing ones or those made for kids' rooms. Adds a fun touch up top.
• Flooring: There’s vinyl, wood, carpet tiles and rolls. Looks nice and can take daily wear. Not just for looks — it’s practical too.
• Furnishings: They offer soft fabrics for walls, ceilings and floors. Adds comfort and makes a room feel finished without too much effort.
• Modular Furniture: Good for small spaces. It’s furniture that fits where you need it and can be changed around. Most of it’s eco-friendly, which is cool.
• Outdoor & Garden: Planters, baskets and fake plants that don’t need care. Great for a balcony or to liven up a dull corner inside.

Business Model & Revenue Streams

• Product sales: The majority of revenue comes from direct sales of wall décor, furnishings, flooring and modular furniture via its online platform and exclusive brand outlets (EBOs).
• Franchise model: The company has launched a tech-enabled franchise network, with plans for 50 EBOs across major metros and mini-metros, expanding its reach and accessibility.
• Brand partnerships: Collaborations with over 400 brands, including exclusive tie-ups with both Indian and international labels, enhance product diversity and market penetration.
• B2B and institutional sales: Significant traction in the architect, décor contracting and large enterprise project spaces, with institutional partners such as Homelane.com, Livspace, and Godrej Interio and enterprise clients like Apollo Hospitals and SPI Cinemas.
• Value-added services: AR/VR-powered design tools, last-mile delivery, installation and post-sales support.