Imbue

 Imbue Natural is an Indian brand that provides Ayurveda-inspired intimate cosmetics for sexual and intimate wellness. They aim to normalize the use of intimate wellness products as a healthy part of a self-care routine.

Business Model

 Imbue Natural sells a range of feminine care products, emphasizing natural ingredients and Ayurvedic principles. The brand aims to create a safe space for women to address uncomfortable issues.

Products and Services

 Imbue Natural offers products in four ranges:

• Rosa: Products for menstrual concerns and maintaining a healthy uterine ecosystem.

• Daalia: Products for general intimate care.

• Firefly: Products for sexual wellness and pleasure.

Mission

 To tackle the world’s entrenched cultural taboos concerning feminine wellness by normalizing the use of intimate wellness products as a healthy part of the self-care routine. Imbue's "Embrace The Awkward" platform connects women of all ages dealing with different feminine issues such as periods, menopause, pregnancy, and sex.

Vision

To empower a new generation of consumers to make informed, positive decisions around their bodies and lives as they normalize the use of products that place emphasis on a self-care experience that is much more than 'what-shows'.