Innovist

Innovist operates in personal care and wellness industry, Innovist plays in a sector that’s worth over $15 billion in India alone and it's only expanding. With a deep focus on science-backed formulations, Innovist doesn’t just ride trends — it creates products that actually work, backed by data and tested for results.Innovist own every bit of the process  from building formulas and running R&D to manufacturing and selling. This is what gives them speed and control, two things that matter a lot when you’re building consumer brands today. Their value proposition is simple end-to-end ownership, high-performance products, and real science behind what goes in the bottle.

Core Products and Services

• Bare Anatomy: It offers custom hair care products tailored to your hair goals — whether that’s frizz control, strength, or volume. You go through a quiz and they suggest formulas that suit you.

• SunScoop: which is Innovist’s take on modern sunscreen. It’s light, blends well and doesn’t feel like a chore to put on.

• Chemist at Play: is their science-led skincare brand that uses ingredients like ceramides and salicylic acid — stuff that dermatologists actually recommend. 

Business Model and Revenue Streams

• A Full-Stack Setup : Most personal care companies today rely on third-party manufacturers. Innovist doesn’t. They built their own in-house manufacturing facility and that’s a big deal. It means they can tweak formulas fast, test them thoroughly, and make improvements without delays. 
• Selling Direct First, But Expanding Fast: Innovist started out as a direct-to-consumer (D2C) brand. They sell through their own websites and also list on major e-commerce platforms like Amazon, Nykaa and Flipkart. 
• Mix of Channels: While online sales are still their bread and butter, the fact that they’re building out multiple channels from e-comm to retail shelves  helps spread the risk and keep revenue more balanced.