Innoviti

Innoviti is a pioneering payments technology firm. Innoviti operates in the financial services sector, specializing in integrated payment solutions for merchants across various channels, including web, mobile, in-store, and delivery. The company serves a wide range of clients, from India's largest retailers like Reliance Retail and Tanishq to local shops, offering innovative payment tools that enhance transaction value.

Core Products and Services

• uniPAYNext: An enterprise POS machine designed for efficient payment processing.

• Genie: A mobile-on-EMI POS machine that facilitates mobile purchases on installment plans.

• Link: A payment collection app for seamless transactions.

Business Model & Revenue Streams

Revenue Generation

Innoviti primarily generates revenue through the provision of payment processing services, transaction fees, and commissions from facilitating credit and installment management solutions. The company's business model is centered around.

• Payment Processing Fees: Innoviti earns fees from merchants for each transaction processed through its platforms.

• Credit and Installment Services: The company generates revenue by facilitating credit distribution and installment management for merchants and customers.

User Segmentation

Innoviti operates primarily in the B2B space, serving merchants and enterprises across various sectors. Its solutions cater to both large retailers and small businesses, providing scalable payment management tools.

Growth Strategy

Innoviti's growth strategy focuses on

• Market Expansion: Continuously expanding its reach across India, with operations in over 2,000 cities.

• Product Innovation: Developing cutting-edge payment solutions like UPI@POS and Genie to stay ahead in the market.

• Partnerships: Collaborating with major brands and financial institutions to enhance its offerings and market presence.

Comparison with Industry Standards

Innoviti differentiates itself from competitors through its collaborative commerce platform, which integrates multiple stakeholders to enhance transaction value. Its focus on innovation, with multiple patents and industry-first solutions, sets it apart in the Indian payments landscape. Unlike many competitors, Innoviti's business model emphasizes both payment processing and credit distribution, offering a comprehensive suite of financial services to merchants.