InPrime Finserv

InPrime Finserv is an NBFC focused on Priority Sector Lending for India’s “Prime” segment within the informal economy. The company leverages a hybrid “phygital” model and has disbursed nearly ₹100 crore in loans to over 7,500 households. Backed by seasoned founders and marquee investors, InPrime is rapidly expanding across semi-urban and rural India.

Core Products and Services

• Unsecured business loans for micro/nano entrepreneurs

• Personal loans for self-employed and small business owners

• Digital repayment solutions and vernacular “Credit-O-Meter”

• Financial and digital literacy programs (gamified)

• Multiple repayment channels (UPI, ECS, cash)

• Tech-driven onboarding via India Stack, Aadhar and Account Aggregator

Business Model & Revenue Streams

• Interest income on loans (primary driver)

• Processing and service fees

• Ancillary digital services

• Focus on Karnataka, UP, Rajasthan, Haryana; expanding to 50+ locations

• ~₹100 crore disbursed to 7,500+ households

Top Clients & Partnerships

• Matrix Partners India, InfoEdge Ventures, Titan Capital, Kettleborough VC, Pravega Ventures, Z47

• Co-lending partnerships with banks/NBFCs

• Highly diversified customer base; no single client dominates

• New geographies, secured lending, digital distribution, agri/allied sector focus

Future Outlook & Strategic Priorities

• Expansion to 50+ new locations

• New secured lending products, digital platform innovation

• Strengthening co-lending partnerships

• Regulatory changes, macroeconomic volatility, fintech competition

• Serve 50,000+ households in 2–3 years

• Maintain strong asset quality via tech-led risk management

• Invest in technology, talent and expansion