Iztri

Iztri operates a tech-enabled ironing and clothing-care service designed to bring structure and reliability to the traditionally informal household laundry sector. The company specializes in steam-based ironing services that address three primary consumer pain points: speed, quality, and convenience. Services are delivered within 24 hours through an on-demand booking platform, with wrinkle-free clothing care guaranteed through semi-automated steam press machines.

Core Products and Services

• Tech-enabled steam ironing and clothing-care service with 24-hour delivery

• On-demand booking through mobile app for pickup and delivery

• Professional wrinkle-free garment care using semi-automated steam press machines

• Hyperlocal service model operating within single pincode areas

Business Model and Revenue Streams

• Hyperlocal dark store model: Each service center operates independently within a single pincode, with capacity to iron 2,000+ garments per day per dark store

• B2C on-demand service revenue: Direct consumer billing for ironing and clothing-care services

• Route optimization and demand consolidation: Tech-backend enables multi-stop pickup and drop-off to reduce logistics costs and improve worker productivity

• ARR of Rs 3 crore: Generated in less than a year with over 7,000 customers and 100% revenue repeat rate, demonstrating strong customer retention

• Predictable pricing model: Positioned as premium alternative to unorganized competitors while remaining competitive against organized players