JewelBox

JewelBox is a face in India’s vast fine jewellery industry one that's worth over $50 billion and still growing strong. They're blending old-school trust with new-age tech to offer a jewellery experience that actually speaks to today’s customers.JewelBox goes direct to consumers, keeping things digital and deeply personal. Think of it as a new kind of jewellery brand  one where you can customise your designs, try them on virtually, and get them delivered straight to your door. Their customer base — from first-time gold buyers and working professionals to couples designing their own engagement rings or families searching for meaningful gifts. Its unique value proposition:They offer complete customisation, certified quality, virtual try-ons, and a made-to-order approach that keeps the process sustainable and personal

Core Products and Services

• Timeless Daily Wear: Their collections cover a wide range of minimal, versatile designs — gold studs, delicate chains, understated rings, and more. All pieces come BIS-hallmarked for gold purity or IGI-certified in case of diamonds. 
• Made Just for You Customisation: Whether it’s the metal colour, gem type, or personal engraving, JewelBox gives customers full creative control. 
• Try On with Augmented Reality: A standout feature is their AR-powered virtual try-on, which makes it possible to see how a piece would actually look on you — all before you buy.
• On-Demand Crafting: They don’t stock massive inventories. Instead, items are made when the order comes in. 
• Lifetime Exchange & Buyback: For extra peace of mind, JewelBox offers long-term perks — like lifetime exchange and buyback policies. 

Business Model & Revenue Streams

• Online First Sales Approach: Their primary revenue comes from their own website and app. These platforms are designed to help users explore, customise, and purchase with minimal friction.
• Profits Through Personalisation: Customised orders bring in higher value per customer. People are willing to pay more for something that’s made just for them, and JewelBox leverages that — both emotionally and financially.
• Inventory Light Operations: Because of their on-demand production model, JewelBox doesn’t hold large amounts of stock. This makes their operations lean and efficient, with lower overheads and fewer unused products.
• Special Packages for Gifting: Beyond one-time buyers, JewelBox also earns through bulk orders and gifting — whether it’s for weddings, festivals, or corporate needs. 
• Building Lifetime Value: Finally, their after-sales service — including exchanges, buyback, and customer support — helps build strong relationships.