JustMyRoots

JustMyRoots is a pioneering Indian food delivery platform specializing in intercity and interstate delivery of perishable and non-perishable foods. JustMyRoots operates across more than 30 cities, including major metros and Tier I/II cities in India. The company’s mission is to connect people back to their roots through food, catering especially to those who crave the nostalgic flavors of their hometowns when living away from home.

Core Products and Services

• Interstate and intercity delivery of cooked meals, sweets, street food, bakery items, raw and fresh produce, beverages and regional specialties.

• Unique “Maa Ke Haath Ka Khana” service, delivering home-cooked meals across cities.

• Delivery of local produce and authentic regional delicacies from renowned eateries and traditional kitchens.

• Advanced food packaging technology, including proprietary solutions that keep food fresh for up to 26 hours without preservatives or freezing and hot-chain solutions to keep food warm for up to 4–5 hours.

Business Model & Revenue Streams

JustMyRoots operates primarily as a B2C managed online marketplace, facilitating the delivery of perishable and non-perishable foods across cities and states in India. Customers place orders via the company’s website or app, selecting from a curated range of regional dishes and products. The company coordinates with partner restaurants, home chefs and suppliers, manages logistics and ensures timely, safe delivery using its proprietary packaging technology.

• Direct Sales: Revenue generated from direct consumer orders placed on the JustMyRoots platform for intercity food delivery.

• Marketplace Commissions: Commissions from partner restaurants and food brands for facilitating orders and deliveries.

• B2B Packaging Solutions: Sales of patented hot-chain and cold-chain packaging technology to other sectors, including plans to set up manufacturing plants for these solutions.

• Strategic Partnerships and Acquisitions: Expansion of product offerings and customer base through partnerships (e.g., with The State Plate) and integration of supply chains.

Customer Segmentation

• B2C: The core customer base comprises individuals and families seeking authentic regional food experiences, particularly those living away from their hometowns.

• B2B: Growing focus on enterprise customers through the sale of proprietary packaging technologies and potential collaborations with other food businesses.

Growth Strategy

• Market Expansion: Rapid scaling across Indian metros and Tier I/II cities, with plans to enter same-city delivery using proprietary hot-chain technology.

• Product Innovation: Continuous investment in food packaging R&D, resulting in patent applications and enhanced delivery capabilities.

• Strategic Acquisitions: Acquisition of regional food platforms like The State Plate to broaden product range and strengthen supply chain.

• Brand Partnerships: Collaborations with iconic regional eateries and food brands to ensure authenticity and variety.

• Technology Integration: Use of advanced logistics, real-time tracking, and data analytics to optimize customer experience and operational efficiency.