Kaigal

Kaigal operates as a tech-driven platform specializing in blue-collar and entry-level job matching across India, focusing on hyperlocal, vernacular recruitment for MSMEs.

Core Products and Services

• Hyperlocal Job Matching Platform: A technology-driven recruitment solution specialized in connecting blue-collar, grey-collar, and entry-level workers with MSME employers.

• Social Recruitment Engine: Aggregates candidates primarily through social media channels (WhatsApp, Facebook, Telegram) rather than traditional resume-based portals, catering to non-digitally native users.

• Vernacular AI Chatbots: Utilizes multilingual chatbots to interact with job seekers in their local languages for profile creation, job alerts, and initial screening.

• Assisted Recruitment Services: Provides end-to-end hiring support for employers, including candidate sourcing, screening, and interview coordination to bridge the gap for workforce segments lacking formal resumes.

Business Model and Revenue Streams

• Commission-Based Revenue Model: Operates on a pay-per-performance model where the company charges employers a "success fee" or commission only after a candidate is successfully hired.

• Transactional Pricing: Fees are typically structured as a one-time payment per hire (e.g., starting from ₹1,000 per candidate), making it cost-effective for small businesses compared to subscription-based job boards.

• Two-Sided Marketplace: Functions as a marketplace that monetizes the demand side (employers/MSMEs) while remaining completely free for the supply side (job seekers) to remove entry barriers for the low-income workforce.