Khari Foods

Khari Foods is a digital-first health snack brand disrupting India’s ₹1.2 lakh crore packaged food market. Targeting urban consumers aged 20–40, it offers clean-label snacks, nut butters, superfoods, and dried fruits under its “real ingredients, real nutrition” ethos.

The brand’s vertically integrated supply chain bridges the health-taste gap in snacks, driving a ₹4 crore annual revenue run rate (FY22) and 208% post-funding growth.

Key Milestones

• Shark Tank India (2021): Gained national visibility, though no deal was secured.
• Seed Funding (2025): Raised ₹3 crore led by Meri Punji IMF, enabling R&D and market expansion.
• Omnichannel Growth: Expanded to 5,00,000+ customers, with products on Blinkit, Zepto, Nykaa, and Amazon Fresh.
• Export Launch (2023): Began shipping honey and dried berries to Singapore.
• Manufacturing Scale: Established in-house production facility in Haryana for quality control.

Core Products and Services

Snacks

• Ragi Crispies: Tandoori and peri peri flavors, palm oil-free.

• Jowar Puffs: Cheese tomato and masala variants, no maida.

• Makhana Pops: Four flavors, including mint and cream & onion.

Nut Butters

• Dark Chocolate Peanut Butter: Sweetened with jaggery.

• Whey Protein Peanut Butter: Targets fitness enthusiasts.

Superfoods & Dried Fruits

• Dried Blueberries/Cranberries: No added sugar, sourced globally.

• Kalmi Dates: High-fiber, diabetic-friendly.

• Organic A2 Ghee: Bilona-method production.

Business Model & Revenue Streams

Khari Foods operates a hybrid D2C and B2B model:

• D2C (60% of revenue): Sales via website, Nykaa, and BigBasket.

• Quick Commerce (25%): Partnerships with Blinkit and Zepto for 10-minute delivery.

• B2B (15%): Supplies to hotels, gyms, and corporate wellness programs.

Geographically, 70% of revenue comes from Tier I cities (Delhi, Mumbai, Bengaluru), with Tier II cities growing at 35% YoY. The customer base is predominantly B2C (85%), though B2B partnerships are expanding through CSR initiatives and corporate gifting.

Top Clients & Partnerships

• Blinkit & Zepto: Key quick-commerce partners for rapid urban delivery.

• Nykaa & Amazon Fresh: Premium marketplace visibility.

• ITC Master Chef: Cross-promotion of snacks and frozen foods.

• Gym Chains: Fitternity and Cult.fit for protein-focused products.

• Export Markets: Singapore-based distributors for dried fruits and honey.

Future Outlook & Strategic Priorities

• Product Innovation: Launching 20+ SKUs annually, including vegan snacks and functional foods.

• Tier II/III Expansion: Targeting cities like Jaipur and Coimbatore via localized marketing.

• Supply Chain Costs: Rising logistics expenses amid inflation.

• Regulatory Scrutiny: FSSAI compliance for “natural” and “organic” claims.

• Competition: Rivalry with established brands (e.g., Yoga Bar) and startups like True Elements.

• Capital Allocation: 40% to R&D, 30% to marketing, 30% to supply chain automation.