Khetika

Khetika has rapidly emerged as a clean-label food and healthy staples brand in India. The company was established with a mission to transform the way Indian households source and consume daily staples, focusing on transparency, purity, and innovation in food processing. Khetika operates at the intersection of food technology and sustainable agriculture, leveraging proprietary quality assessment systems and direct farm procurement to deliver preservative-free, minimally processed foods to millions of consumers. Khetika’s vertically integrated supply chain, spanning farmer training centers to state of the art manufacturing plants, enables it to maintain rigorous control over product quality and traceability. This approach has positioned Khetika as a trusted partner for health-conscious consumers and institutional buyers alike.

 Core Products and Services

• Clean-Label Staples: Whole wheat flour, rice, pulses, and cold-pressed oils, all free from preservatives and artificial additives.

• Processed Foods: Fresh chutneys, stone-ground spice powders, and ready-to-cook mixes, leveraging proprietary technology for extended shelf life without chemicals.

• Healthy Snacks: Roasted seeds, millet-based snacks, and other minimally processed, nutrient-rich options.

• Private Label Manufacturing: Custom product development and manufacturing for retail and institutional clients.

• Farmer Training & Sourcing: Direct procurement from a network of 5,000+ farmers, supported by training centers focused on sustainable and organic practices.

 Business Model & Revenue Streams

• Product Sales: Core revenue from packaged staples, processed foods, and snacks sold via modern trade, general trade, and quick-commerce platforms (e.g., Blinkit, Zepto).

• Private Label & Institutional Sales: Manufacturing and supply agreements with major retailers and food service companies.

• Technology Licensing: Licensing of proprietary food quality assessment and processing technology to third-party manufacturers (a growing revenue stream).

• FY25 Revenue Mix: Processed foods and snacks now contribute over 40% of total revenue, reflecting consumer demand for convenience and health.

 Top Clients & Partnerships

• Retail Chains: Partnerships with Reliance Fresh, Big Bazaar, and Nature’s Basket for nationwide distribution.

• Quick-Commerce Platforms: Key supplier to Blinkit, Zepto, and Swiggy Instamart, driving rapid urban adoption.

• Institutional Clients: Supply agreements with premium hotels, restaurants, and wellness chains.

• Strategic Investors: Incofin Investment Management, Narotam Sekhsaria Family Office, Anicut Capital, Rajasthan Gum, and Shree Ram India Gums.

• Client Concentration & Diversification: No single client accounts for more than 10% of revenue; diversified across retail, quick-commerce, and institutional channels, reducing concentration risk and supporting stable growth.

Future Outlook & Strategic Priorities

• Launch of new product lines (e.g., fresh chutneys, stone-ground spices) and expansion into preservative-free processed foods.

• Scaling manufacturing capacity and farmer training centers to support a projected 10X revenue jump over the next three years (reflecting recent market trends).

• Deeper penetration into Tier 2/3 cities and rural markets, leveraging digital and quick-commerce channels.

• Ongoing investment in proprietary technology (e.g., Super-GRT) to maintain quality leadership and enable white-label opportunities.

• Regulatory changes around food labeling, safety, and e-commerce could impact compliance costs.