Kisankonnect

Kisankonnect is a Indian agritech and foodtech company that connects over 5,000 farmers directly with urban consumers through a tech-enabled, vertically integrated supply chain. The company operates at the intersection of agriculture, e-commerce and sustainability, serving Mumbai and Pune with a growing network of farm stores and a robust direct-to-consumer (D2C) app. Kisankonnect’s unique value proposition lies in its commitment to traceability, regenerative farming, and rapid delivery—delivering fresh, hygienic produce from farm to table within 4–6 hours and piloting 30-minute delivery in select areas. 

 Core Products and Services

• Fresh Fruits and Vegetables: Sourced directly from farmers, delivered within hours to ensure maximum freshness and nutrition.

• Staples and Grains: Village Staples brand offers pulses, grains, and essentials, curated for quality and traceability.

• Dairy and Value-Added Products: Premium dairy items made from hormone-free, antibiotic-free milk, and preservative-free snacks produced by rural women.

• Handmade Snacks and Ready-to-Eat: Mom’s Kitchen line features traditional, preservative-free snacks and meal kits.

• Farm Stores and D2C App: Hybrid online-offline model with a growing network of physical stores and a user-friendly app for seamless ordering.

• Subscription and Membership: KisanKonnect Pass offers free delivery, early access, and special savings, driving repeat purchases and loyalty.

 Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: Core revenue from app-based and farm store sales of fresh produce and staples.

• Subscription Revenue: Membership program (KisanKonnect Pass) provides recurring income and customer retention.

• Private Label and Value-Added Products: Higher-margin sales from branded staples, snacks, and dairy.

Customer Segmentation

• B2C: Urban and semi-urban households in Mumbai and Pune, with a focus on health-conscious, quality-seeking consumers.

• B2B: Retailers and supermarkets (expanding).

• Farmers: Over 5,000, including a significant proportion of women, benefiting from fair pricing and agronomic support.

 Top Clients & Partnerships

• Retail and Supermarket Chains: Strategic partnerships to expand distribution and brand presence in urban markets.

• Technology and Logistics Partners: Collaborations for supply chain management, cold chain logistics, and digital platform development—15% of operational costs allocated to tech in 2024.

• Agri-Input and Climate-Smart Partners: Partnerships with agri-input providers and research institutions to promote sustainable farming and climate resilience.

• Investor Network: Mistry Ventures, Brand Capital, Green Frontier Capital, Shilpa Shetty, and VC Grid have provided capital and strategic guidance.

• Community and Women’s Empowerment: Village Staples and Mom’s Kitchen lines employ rural women, supporting community upliftment and economic inclusion

 Future Outlook & Strategic Priorities

• Geographic Expansion: Plans to scale farm stores to 100+ locations and expand delivery to new urban centers by 2026 (reflecting recent market trends).

• Product Innovation: Launching new value-added products, expanding dairy and ready-to-eat lines, and piloting 30-minute delivery for quick-commerce.

• Technology Investment: Continued investment in AI-driven supply chain, traceability, and customer experience enhancements.

• Sustainability Initiatives: Scaling regenerative agriculture, climate-smart practices, and women’s empowerment programs.