Koshex

Koshex is an AI-first personal finance and wealth management platform automating wealth creation for Indian millennials through data-driven investment recommendations and personalized financial guidance.

Core Products and Services

• Personalized Investment Recommendations: AI-powered algorithms that analyze 2M+ data points per user (income levels, geographical location, demographics, spending patterns, liabilities) to curate custom investment baskets from 40+ fund houses and 5,000+ mutual fund schemes

• Budgeting and Expense Tracking: Real-time tracking of spending habits and financial behavior to identify savings opportunities

• Mutual Fund Investing: Access to diversified mutual fund products with personalized scheme selection

• Digital Gold Investments: SafeGold offering for digital gold investments through SEBI and RBI approved partners

• Retirement Planning and Goal-Based Investing: Tools to help users plan for long-term financial goals

• Collective Buying Module: Platform enabling users with similar financial profiles to aggregate demand for customized financial products (loans, investment baskets)

Business Model & Revenue Streams

• Convenience Fees: 2-3% convenience fee charged on investments made by users, with revenue scaling as user investment values grow

• Asset-Linked Economics: Revenue tied to assets under management (AUM) generated through the platform as user portfolios expand

• Affiliate and Partnership Commissions: Revenue from partnerships with SEBI-approved asset management platforms, RBI-approved lenders, and financial product manufacturers (mutual fund houses, gold platforms)

• Collective Buying Economics: Transaction-based revenue when platform aggregates user demand and facilitates group purchases of financial products with reduced customer acquisition costs for lending institutions and financial manufacturers

• Financial Institution Partnerships: Cost-sharing revenue where banks and NBFCs benefit from pre-vetted, profiled customers from Koshex, reducing their customer acquisition costs while Koshex captures a portion of the economics