Krvvy

Krvvy is a new-age, direct-to-consumer (D2C) brand focused on functional and comfortable women’s innerwear, including bras, briefs and shapewear, specifically designed for Indian body types. The brand stands out by prioritizing comfort, inclusivity and innovation, offering products that cater to the full spectrum of sizes and celebrate body positivity. Krvvy’s mission is to transform the lingerie-wearing experience by addressing practical needs and supporting women’s confidence and lifestyle choices.

Core Products and Services

• Functional innerwear: Bras, briefs and shapewear designed for Indian women’s body types

• Shapewear: Innovative solutions for everyday comfort and confidence

• Lifestyle products: Collaborations and care products (e.g., undergarment detergent in partnership with Koparo)

• Product innovation: Focus on comfort, inclusivity and seamless design

• Omnichannel presence: Online (website, Amazon, Myntra) and offline expansion underway

Business Model & Revenue Streams

• Revenue model: Direct-to-consumer (D2C) retail sales via website and marketplaces

• Primary revenue source: Product sales (innerwear and shapewear); no significant licensing or subscription revenue

• Geographic revenue: 100% from India as of 2025; expansion to offline retail in progress

• Concrete data point: INR 6.1 crore pre-seed funding raised in January 2025.

Top Clients & Partnerships

• Top clients: Not applicable as a B2C brand; serves thousands of individual customers

• Marquee contracts: No major long-term contracts or joint ventures disclosed

• Client concentration risk: Low—broad, diversified consumer base

• Diversification initiatives: Expanding product range and retail channels, leveraging partnerships for brand credibility

 Future Outlook & Strategic Priorities

• Expand product range: Launch more functional and lifestyle innerwear options.

• Offline retail growth: Open new physical stores and partner with multi-brand outlets.

• Omnichannel focus: Strengthen both online and offline customer experience.

• Market expansion: Target tier 2/3 Indian cities and explore new customer segments.

• Brand building: Invest in marketing and partnerships to boost visibility.

• Innovation: Prioritize R&D for comfort, inclusivity and new materials.

• Concrete data point: Achieved 40x growth in less than a year since launch.