Let's Try

 Let’s Try is a premium snack brand operating under Earth Crust Pvt. Ltd., headquartered in Delhi, India. The company specializes in offering healthy and innovative snacks that blend traditional flavors with modern nutritional needs. With a mission to revolutionize the snacking industry, Let's Try uses 100% natural ingredients, avoiding preservatives, artificial flavors, trans fats, and cholesterol.

The brand gained national recognition after securing funding on Shark Tank India Season 1, distinguishing itself as one of only 67 companies selected from over 85,000 applicants. It has also attracted investments from notable figures such as Aman Gupta (Founder of Boat Lifestyle) and Anupam Mittal. With a focus on quality and affordability, Let's Try has quickly become a trusted name in the Indian snack market.

Business Model & Revenue Streams

Let’s Try operates as a Direct-to-Consumer (D2C) brand within the food and beverage sector. Its business model revolves around producing and selling healthy snacks directly to consumers through its website and retail partnerships. The company emphasizes quality by using traditional preparation methods and premium ingredients like groundnut oil.

1. Direct Sales: The primary revenue source comes from selling snacks via its own e-commerce platform and retail outlets.

2. Retail Partnerships: Collaborations with organized trade outlets expand its reach to offline customers.

3. Subscription Plans (Potential Expansion): Given its D2C nature, subscription-based snack delivery could be an effective strategy for recurring revenue.

Customer Segmentation

• B2C (Business-to-Consumer): Individual consumers seeking healthier snack options.

• B2B (Business-to-Business): Retailers and distributors stocking Let’s Try products for resale.

Growth Strategies

1. Product Innovation: Continuously introducing new flavors and healthier alternatives to cater to evolving consumer preferences.

2. Market Expansion: Scaling operations beyond metropolitan areas to penetrate Tier 2 and Tier 3 cities in India.

3. Strategic Partnerships: Collaborating with health-focused brands or platforms to enhance visibility.

4. Brand Positioning: Leveraging its Shark Tank recognition to build trust and credibility among consumers.

Industry Differentiation

Let’s Try stands out by combining traditional Indian snack recipes with modern health trends. Unlike competitors that rely on artificial additives or unhealthy oils, Let’s Try’s focus on natural ingredients provides a unique value proposition in the crowded snack market.

Comparison with Competitors

Let’s Try differentiates itself through its emphasis on healthy snacking options made with natural ingredients and no preservatives. While Haldiram’s leverages its decades-long reputation and expansive product portfolio, Let’s Try appeals to the growing health-conscious demographic seeking guilt-free indulgence.

Conclusion

Let’s Try has emerged as a promising player in the Indian snack industry by offering a unique blend of health, taste, and affordability. With its focus on using 100% natural ingredients and avoiding preservatives, the brand caters to the growing demand for healthier snacking options without compromising on flavor. By leveraging innovative product offerings, competitive pricing, and strategic retail partnerships, Let’s Try has successfully carved a niche in a highly competitive market dominated by traditional and modern snack brands.