Libas

Libas is a fast-fashion, omnichannel women's ethnic and fusion wear brand designed to deliver trend-responsive, affordably-priced ethnic apparel to style-conscious Indian women aged 18-35, particularly working professionals and students across metros, Tier-1, and emerging Tier-2/Tier-3 cities. The company combines proprietary rapid-response supply chain technology with an integrated omnichannel distribution model spanning digital-first D2C, high-volume marketplace partnerships, and aggressively expanding offline retail, underpinned by 100% domestic manufacturing and a proprietary technology stack enabling speed-to-market measured in days rather than months.

Core Products & Services

• Women's Ethnic & Fusion Wear – Comprehensive assortment of kurtas, kurta sets, salwar suits, Anarkali suits, sharara sets, and contemporary Indo-Western fusion dresses designed for everyday wear and occasion-specific styling

• Premium Occasion & Bridal Collections – Hand-embroidered occasion wear and bridal designs available through Libas Art premium sub-brand; curated artisanal collections commanding higher average order values

• Extended Size Format Collections – Plus-size ethnic wear collection (Libas Extra Love) offering comprehensive sizing from 3XL to 6XL across entire product range, addressing underserved market segment

• Kids Ethnic Wear – Specialized ethnic and party wear collections for girls aged 3-12 years through Libas Kids sub-brand

• Loungewear & Casual Fusion Lines – Everyday comfortable apparel and casual fusion designs complementing core ethnic wear portfolio

• Ultra-High Velocity Product Assortment – Launch of 100-150 entirely new styles weekly (5,000+ styles annually) across 4,000+ continuously rotating live SKUs; weekly collection launches and liquidations with zero seasonal calendar, replacing traditional seasonal architecture

• Customization & Tailoring Services – Personalized fitting, alterations, and bespoke customization options enhancing customer experience and repeat purchase rates across both online and offline channels

• Quick-Commerce Enabled Fashion – One-hour delivery assortment through Zepto dark store operations featuring sub-₹1,500 curated SKU subset with expedited order fulfillment (order-to-pickup in under 7 minutes)

Business Model & Revenue Streams

Omnichannel Revenue Architecture:

• Marketplace E-Commerce Channel (≈70% of FY24 revenue) – High-volume revenue driver through strategic partnerships with Myntra, Flipkart, Amazon Fashion, and TataCliq; leverages marketplace traffic and customer acquisition at cost of compressed margins; enables test-and-learn for new designs at marketplace scale before rolling successful styles to proprietary channels

• Direct-to-Consumer (D2C) Digital Platform (≈15% of FY24 revenue) – Proprietary website and branded mobile app generating ₹300+ crore in annual recurring revenue; significantly higher contribution margins compared to marketplaces; mobile app now represents 50%+ of total DTC sales with 24% higher average order value than web store; enables first-party customer data capture, unified customer relationship management, and direct brand storytelling without marketplace friction

• Offline Retail Expansion (≈15% of FY24 revenue, projected to scale to 50% by mid-2026) – Exclusive Brand Outlets (EBOs), multi-brand outlet partnerships (MBOs), and large format store (LFS) locations delivering substantially higher contribution margins of 55-60% compared to 25-30% e-commerce margins; rapid store expansion from 18 company-operated stores in FY24 to 40 stores by FY25 with 100+ outlets targeted by end of 2025; stores function as micro-fulfillment hubs for embedded quick-commerce dark store operations and serve as experience centers driving omnichannel customer engagement

• Quick-Commerce Fulfillment Channel – Zepto dark store operations embedded within main Noida warehouse and select physical stores enabling sub-7-minute order-to-pickup cycles and one-hour delivery within 7-8 km radius; demonstrates 60-70% lower return rates compared to standard e-commerce; positioned as essential channel in 24-36 month horizon as customer impatience for gratification accelerates