Licksters

Licksters is a pioneering brand in India’s premium frozen dessert industry, specializing in natural fruit popsicles and ice creams  has rapidly established itself as a leader in the “real fruit” frozen treat segment. Licksters stands out for its health-centric, innovative approach and affordable premium positioning, setting new standards in India’s frozen dessert market.

Core products & Services

• Fruit Popsicles: Over 30 flavors made with up to 80% real fruit, including unique varieties like Chilli Mango, Jazzy Jamun, Kacha Aam Spice and Rainbow 4-in-1 Pop.

• Ice Cream Pops: Premium ice cream bars with innovative flavors such as Almond Hazelnut Fudge, Chocolate Orgasm and Gooey Shredder Mango (with real Alphonso mango).

• Greek Yogurt Pops: Nutrient-rich yogurt bars like Berry Blast and Mango Lassi Pop.

• Ice Cream Scoops and Sundaes: Classic and creative flavors including Blueberry Cheesecake, Choco Brownie, Rocky Road and Nutty Mango Magic sundaes.

• Pop Waffles: Waffle pops topped with chocolates and nuts, including Kit Kat Waffle Pop and Nutty Nutella Pop.

• Hot Chocolate (Winter Menu): Seasonal offerings like Brownie in Hot Chocolate and Hershey’s Kisses Hot Chocolate.

• Shakes and Pop-It Shakes: Thick shakes and innovative Pop-It Shakes in flavors like Belgian Brownie and Pop It Cold Brew Cranberry.

• Fruity Cold Brew Coffees: Fruit-infused cold brew coffee drinks.

• Ice Cream Family Tubs: Larger tubs for sharing in popular flavors such as Rocky Road and Mango Magic.

Business Model & Revenue Streams

Licksters operates on a primarily B2C (business-to-consumer) model, focusing on direct sales through its own stores, franchise outlets and online delivery platforms such as Zomato and Swiggy. Its primary revenue sources are:

• Direct Retail Sales: The majority of revenue comes from in-store sales, with 80% of products priced under ₹100, making the brand accessible to a wide customer base.

• Franchise Model: Licksters has aggressively expanded through franchising, allowing rapid scaling and market penetration while maintaining quality and brand standards. Franchisees benefit from established supply chains and operational support, ensuring consistent product quality and reducing operational risks.

• Online Aggregators: The brand leverages food delivery platforms for additional reach and convenience, tapping into the growing online food delivery market.

• Product Innovation: By continually introducing new flavors and product categories, Licksters attracts repeat customers and broadens its appeal.

• Asset Sales: Revenue is primarily generated from the sale of physical products (popsicles, ice creams, shakes, etc.), following the classic asset sale model.

• Franchise Fees and Royalties: Franchisees pay initial setup fees and ongoing royalties, providing a steady revenue stream with high margins, especially as the franchise network grows.

• High Margin Focus: Licksters maintains strong gross margins-around 70% in company-owned stores and 50% in franchise outlets-by controlling ingredient sourcing and production.

Customer Segmentation

• Targets urban, health-conscious consumers seeking premium, natural frozen desserts.

• Appeals to both individual buyers (B2C) and franchise partners (B2B2C), expanding its market reach.

Growth Strategy

• Market Expansion: Aggressively scaling through franchising, with a goal to reach ₹5 crore in sales and expand its footprint across India.

• Product Innovation: Continuous R&D to introduce new, trendy and healthier frozen treats, keeping the brand fresh and relevant.

• Brand Positioning: Leveraging media exposure (e.g., Shark Tank India) and quality certifications to build trust and brand equity.

• Supply Chain Optimization: Strong supplier relationships ensure consistent quality and scalability.