Lokal

Lokal is a regional content and services platform built for people in India’s smaller towns and cities. It helps users stay updated with local news, job openings, real estate, and community updates in their own regional languages.

The platform aims to make the internet more relevant for non-metro audiences by focusing on hyperlocal content — news and information that directly impact users’ daily lives. Lokal bridges the gap between local communities and digital platforms, creating a space where people can connect, find opportunities, and promote their businesses within their own district or city.

Core Products & Services

• Local News & Updates: Daily news and alerts in regional languages tailored to each district.
• Job Listings: Verified local job opportunities for blue-collar and semi-skilled workers.
• Real Estate & Classifieds: Property listings, buy/sell ads, and local business promotions.
• Matrimonial & Community Posts: Localized matrimonial ads and community interactions.
• Advertising for Small Businesses: Affordable promotional tools for regional brands and shops.
• Multi-language App Experience: Personalized content available in various Indian languages.

Business Model & Revenue Streams

• Advertising Revenue: Earns income from local and regional brands running ads on the platform.
• Paid Listings: Charges for premium job posts, real estate listings, and other classifieds.
• Business Promotions: Offers marketing services to help small businesses reach local audiences.
• Community Engagement Model: Focuses on growing active regional communities to increase reach and ad value.
• Scalable Growth: Expands by entering new cities and languages to reach untapped audiences in Tier 2 and Tier 3 India.