Lyskraft

Lyskraft is an emerging omnichannel fashion and lifestyle startup on a mission to redefine premium fashion retail in India through a seamless blend of online and offline experiences.

Core Products and Services

• Omnichannel Marketplace: Lyskraft operates a curated multi-brand platform, initially focused on premium women’s fashion. The platform features over 15 handpicked brands and designers, with new additions weekly.

• Physical Retail Experience: The company launched a premium pop-up store at Ambience Mall, Gurugram, allowing customers to experience products offline before purchase.

• Digital Platform: Lyskraft’s online platform enables convenient browsing and shopping, serving as a market-testing initiative and providing a digital-first experience.

• Personalized Shopping: The company emphasizes personalized service, including custom sizing, styling advice and a blend of Indian heritage and international fashion.

Unique Value Proposition

• Seamless Omnichannel Experience: Integrates digital convenience with tactile, in-store engagement, addressing the unique needs of premium fashion shoppers.

• Curated Premium Selection: Offers a carefully chosen range of premium and bridge-to-luxury brands, differentiating from mass-market fashion marketplaces.

• Consumer Centric Innovation: Focuses on flexibility, choice and a personalized high touch customer journey.

Business Model & Revenue Streams

Lyskraft operates as an omnichannel marketplace for premium fashion, generating revenue through:

• Marketplace Commissions: Earns a commission on each sale made through its online and offline platforms, partnering with premium brands and designers rather than manufacturing in-house.
• Retail Sales: Direct sales from physical pop-up stores and future flagship outlets enhancing brand discovery and customer trust.
• Brand Partnerships and Promotions: Offers premium placement, marketing and promotional opportunities to partner brands for a fee.
• Personalized Services: Potential to monetize value-added services such as custom fitting, styling consultations and exclusive shopping experiences.
• Brand Collaborations: Attracts exclusive partnerships and limited-edition collections to differentiate from competitors.

Customer Segmentation

• B2C: Affluent, quality conscious women in urban India, seeking premium and experiential fashion.

• B2B: Premium and bridge to luxury fashion brands and designers looking for curated distribution and high value customers.

Growth Strategy

• Market Expansion: Plans to scale across major Indian metros and eventually to international markets, leveraging the rising demand for premiumization in Indian fashion.

• Category Diversification: Expanding beyond women’s apparel into other lifestyle and fashion categories.

• Technology & Personalization: Investing in advanced digital tools for personalized recommendations, video shopping and seamless omnichannel integration.

• Brand Partnerships: Building a robust network of premium brands, both Indian and international to offer unmatched selection and exclusivity.