Machaxi

Machaxi is a SaaS-powered end-to-end management platform for sports academies, addressing the operational and growth challenges of coaching centers, gyms and athletic training facilities.Machaxi’s unique value proposition lies in its integrated ecosystem, combining academy management tools (attendance, billing) with athlete performance analytics and marketplace features for equipment rentals. Unlike competitors focused solely on administrative tasks, Machaxi’s AI-driven “Coach Assist” module provides personalized training recommendations, reducing dropout rates by 35% in pilot programs.

Core Products and Services

• Academy OS: Attendance tracking, fee collection (UPI/credit card), batch scheduling, and staff payroll. Real-time GST-compliant invoicing, reducing administrative workload by 50%.

• AI Coach Assist: Analyzes performance data (e.g., sprint times, shot accuracy) to suggest customized drills. 

• Parent Portal: Live progress reports and milestone alerts, improving parent-academy engagement by 40%.

Key milestones

• Onboarded 1,200+ academies across 14 Indian states within 18 months of launch.

• Secured $4.2 million in seed funding (2024) from Kalaari Capital and Better Capital.

• Partnered with the Sports Authority of India (SAI) to digitize 200+ government-run centers.

• Achieved 20% month-on-month revenue growth since Q3 2023.

Business Model & Revenue Streams

• Subscription fees (60% of FY25 revenue): Tiered plans from ₹999/month (basic) to ₹4,999/month (premium analytics).

• Marketplace commissions (25%): 12–15% fee on equipment rentals and sales.

• Data insights (15%): Anonymous athlete performance data sold to sports brands like Decathlon and SS Titans.

Customer segmentation

• B2B (90%): Sports academies (70%), gyms (20%), school programs (10%).

• SME focus: 65% of users are academies with 50–200 students; 20% cater to 200–500 athletes.

Top Clients & Partnerships

• Sports Authority of India (SAI): 3-year contract to digitize 200+ centers, representing 15% of FY25 revenue.

• Pro Kabaddi franchise Patna Pirates: Custom academy management suite for talent scouting.

• Decathlon: Integrated equipment rentals into Machaxi’s marketplace (1,000+ monthly orders).

• NPCI: Enabled UPI AutoPay for subscription renewals, reducing churn by 22%.

• Khelo India: Joint workshops to onboard rural academies.

• Tata Communications: Edge computing infrastructure for low-latency video analysis.

Future Outlook & Strategic Priorities

• Product expansion: “Machaxi Pro” tier with VR training simulations (beta testing in 10 cricket academies).

• Geographic reach: Targeting 5,000 academies by 2026, with focus states including Punjab and Tamil Nadu.

• International pilot: Exploring Southeast Asian markets via partnerships with Indonesian badminton academies.