Mainstreet

Mainstreet has become premier digital and physical marketplace for authentic sneakers, streetwear and luxury fashion. Conceived to address the dual challenges of access and awareness in India’s nascent sneaker and streetwear culture, Mainstreet has evolved from a content-driven community platform into a full-fledged omnichannel commerce leader. The company’s mission is to redefine the sneaker and status-driven commodities market by providing a trusted, tech-enabled ecosystem for both buyers and sellers. Mainstreet’s unique value proposition is built on rigorous product authentication, a seamless customer-to-business-to-customer (C2B2C) marketplace model and a robust content-to-commerce strategy. 

 Core Products and Services

• Marketplace for Sneakers & Streetwear: Platform for buying, selling, and bidding on limited-edition sneakers, apparel, and accessories from global brands like Nike, Adidas, Yeezy, Supreme, and Drewhouse.

• Authentication Services: Proprietary multi-step verification process ensures product authenticity, building trust among buyers and sellers.

• Content-to-Commerce: Engaging content through YouTube and social channels drives awareness and conversion, with over 100,000 YouTube subscribers as of 2024

• Gamified User Experience: SoleCoins rewards, exclusive drops, and weekly challenges to foster engagement and loyalty.

• Physical Retail Stores: Flagship outlets in Mumbai and Delhi, with four more planned by end-2025 to enhance omnichannel reach.

• Seller Onboarding & Verification: Streamlined process for onboarding resellers, ensuring quality and authenticity standards.

Business Model & Revenue Streams

• Commission on Sales: Mainstreet earns commissions on every transaction, typically a percentage of the sale price for sneakers and streetwear.

• Authentication & Service Fees: Additional charges for product authentication and premium seller services.

• Physical Retail & Events: Revenue from flagship stores and pop-up events, contributing to both direct sales and brand awareness.

• Advertising & Brand Collaborations: Monetization through sponsored drops, influencer partnerships, and co-branded campaigns.

Customer Segmentation

• B2C: Gen Z and millennial urban consumers, sneakerheads, and streetwear enthusiasts form the core customer base.

• B2B2C: Partnerships with brands, boutiques, and resellers to expand assortment and reach.

 Top Clients & Partnerships

• Celebrity Clientele: Bollywood celebrities such as Ranbir Kapoor, Karan Johar and Ranveer Singh are among Mainstreet’s exclusive clients, lending aspirational value and visibility to the brand.

• Brand Partners: Direct and indirect partnerships with global brands like Nike, Adidas, Yeezy, Supreme, and Drewhouse.

• Strategic Investors: Backing from prominent investors and industry figures, including Deepinder Goyal (Zomato), who support both capital and strategic expansion.

• Retail & Event Partners: Collaborations with local and national retailers for pop-up events and exclusive launches.

Future Outlook & Strategic Priorities

• Rapid expansion of physical retail footprint, with plans to open at least four more stores in major metros by end-2025.

• Continued investment in technology—launching a mobile app, enhancing personalization, and scaling gamification features to boost engagement.

• Broader product categories and exclusive collaborations with both international and Indian streetwear brands (reflecting recent market trends).