Malaki

Malaki is a premium Indian beverage brand revolutionizing the non-alcoholic drinks market with its focus on locally sourced ingredients, heritage recipes, and innovative product lines. Entrepreneurs from a family with 60+ years in the F&B industry), Malaki targets health-conscious consumers seeking luxury, functional beverages.

Core Products

1. Spice Ginger Ale: A 60-year-old family recipe using natural ginger.

2. Sparkling Water: Sourced from the Himalayas, no added salts/minerals.

3. Tonic Water: Low-calorie, botanically brewed.

4. Coffee Tonic: Cold-brewed with Coorg Arabica beans.

5. Royal Edition Ginger Ale: 24-karat gold-infused, premium offering.

Unique Value Proposition

• Heritage Meets Innovation: Combines decades-old recipes with modern health trends (low-calorie, natural ingredients).

• Premium Positioning: Targets luxury and wellness-focused consumers (e.g., ₹60/can sparkling water).

• Omnichannel Distribution: Available in 500+ HoReCa outlets, e-commerce platforms (Swiggy, Zomato), and via their B2B app BeverageCart.

Notable Achievements

• Featured on Shark Tank India Season 2, securing ₹50 lakh for 3% equity from Peyush Bansal and Aman Gupta.

• Launched BeverageCart, India’s first app-based B2B beverage marketplace, simplifying wholesale orders for retailers and HoReCa.

Business Model & Revenue Streams

Revenue Generation Malaki monetizes through a hybrid B2B2C model:Monetization Strategies

1. Premium Pricing: Higher margins (56% gross margin) on products like Spice Ginger Ale (₹35/can).

2. B2B Credit Solutions: Offers a Buy Now, Pay Later (BNPL) scheme via BeverageCart, ensuring upfront payments while giving retailers 45-day credit.

3. Marketplace Commissions: Earns fees on transactions processed through BeverageCart.

Customer Segmentation

• B2B: HoReCa chains, retailers, and wholesalers (primary focus).

• B2C: Urban, health-conscious millennials and Gen Z via quick-commerce platforms.

Growth Strategy

1. Geographic Expansion: Targeting 19+ Indian cities and international markets (e.g., Southeast Asia).

2. Product Innovation: Launching new categories like functional tonics and alcohol mixers.

3. Tech-Driven Distribution: Scaling BeverageCart to disrupt the $62.5 billion beverage market by reducing distribution layers.

4. Partnerships: Collaborating with airlines (Singapore Airlines) and quick-commerce platforms to boost visibility.

Conclusion

Malaki has carved a niche in India’s premium beverage sector by leveraging heritage, health trends, and tech-driven distribution. Its hybrid B2B2C model, anchored by BeverageCart, positions it for scalable growth in a market shifting toward premiumization and convenience. For investors and researchers, Malaki exemplifies how traditional F&B expertise, combined with modern tech and branding, can disrupt established markets.