Masterchow

MasterChow is a digitally native, premium Asian food brand revolutionizing India’s ready-to-cook (RTC) and ready-to-eat (RTE) segments. Operating in the $489M Indian RTC market, it serves over 10 lakh customers across 17,000+ pincodes, blending restaurant-quality authenticity with home-cooking convenience.

Core Products & Services

• Sauces (50% revenue): Chili Garlic, Schezwan, and Black Bean Dip (Scovie Award winner). Priced at ₹199–₹499; shelf life of 3–6 months.

• Noodles (30%): Hakka, Rice Flat, and K-Chow Instant Noodles (launched 2024).

• Condiments (15%): Chili Oil, Sticky Rice, and 65 Spice Mix.

• Meal Kits (5%): Pre-portioned ingredients with recipe cards for dishes like fried rice and sushi.

Unique Value Proposition

• Authenticity First: Uses 100% natural ingredients, no MSG, and in-house recipes developed at a state-of-the-art manufacturing facility.

• Speed-to-Market: 45+ SKUs launched since inception, including gluten-free noodles and vegan options.

• Sustainability: Glass packaging (100% recyclable) and partnerships with local farmers for fresh produce.

Key Milestones

• 2021: ₹3.5 crore seed round led by WEH Ventures.

• 2023: $3.2M Pre-Series A from Surge (Peak XV Partners).

• 2024: $6.5M Series A led by Tanglin Venture Partners; onboarded Chef Ranveer Brar as brand ambassador.

• FY25: Achieved ₹50 crore ARR, growing 296% YoY.

Business Model & Revenue Streams

• D2C Online (40%): Website (₹1,500 average order value) and marketplaces (Amazon, BigBasket).

• Offline Retail (35%): 2,500+ stores, including Nature’s Basket and Reliance Smart.

• B2B (25%): KFC India partnership (15% revenue), corporate gifting, and white-label solutions.

• Vertical Integration: In-house production cuts costs by 20–25%.

• Premium Pricing: 30–40% higher than mass-market competitors like Ching’s Secret.

Customer Segmentation

• B2C: Urban millennials (25–40 years), 70% female.

• B2B: QSR chains, luxury hotels, and Tata Consumer for co-branded hampers.

Top Clients & Partnerships

Strategic Partners:

• KFC India: Supplies sauces to 1,100+ outlets (15% FY25 revenue).

• Amazon India: Primary online marketplace (25% D2C sales).

• Chef Ranveer Brar: Brand ambassador driving credibility via MasterChow Mondays recipe series.

• Surge (Peak XV): Backed Pre-Series A; strategic guidance for scaling.

Future Outlook & Strategic Priorities

• Offline Expansion: Target 10,000 stores by 2026, focusing on Tier 2/3 cities.

• Global Foray: UAE and Singapore entry via cloud kitchens and local distributors.

• Product Innovation: Plant-based dips and Nut-tanki spiced nuts (Q4 2025 launch).

• Competition: Nestle, ITC, and Veeba scaling RTC offerings.

• Commodity Volatility: 25% EBITDA sensitivity to chili and palm oil prices.