Metashot

Metashot is a pioneering sports technology company operating at the intersection of physical activity and digital entertainment. The company is operated by Gillidanda Tech Pvt. Ltd. Metashot’s core mission is to bring the excitement and health benefits of physical sports into every living room, leveraging mixed reality to make active gaming accessible, immersive and inclusive for all ages.

Core Products and Services

• MetaShot Smart Bat + TV Connector: A Bluetooth-enabled, sensor-packed cricket bat that connects to smartphones, tablets, laptops, or TVs, allowing users to play cricket-based games at home.

• MetaShot App: The digital platform where users access various game modes, purchase virtual upgrades (bat skins, stadiums), and connect with a global community for multiplayer experiences.

• Accessories and Bundles: TV connectors, Friends Packs, and other hardware add-ons to enhance the gaming experience.

• Upcoming Multisport Platform: In development—a universal motion-tracking device allowing users to switch between cricket, tennis, and other sports by changing attachments, broadening the addressable market.

• In-app Purchases: Virtual goods, new game modules, and social play features, driving engagement and monetization.

Key milestones and recognitions

• Launched the MetaShot Smart Bat in August 2023, delivering over 18,000 units within the first year.

• Featured on Shark Tank India Season 4, securing ₹1.6 crore for 5% equity at a ₹32 crore valuation from Anupam Mittal and Vineeta Singh.

• Raised a total of $2.19 million in funding as of January 2025, including a ₹11 crore round led by Sauce VC and convertible debt from KITVEN Fund.

• Crossed 1 million games played on the MetaShot app and expanded internationally to the Middle East, USA, and UAE.

• Forged partnerships with major brands such as Britannia, Wrogn and Tata Capital.

Business Model & Revenue Streams

• Hardware Sales: The primary revenue driver, with the Smart Bat priced at ₹5,000–₹6,000. Accessories and bundles contribute additional sales.

• In-App Purchases: Users buy virtual goods, upgrades, and new game modes within the MetaShot app, providing a recurring revenue stream.

• Subscription Model (Planned): Aiming to introduce subscription-based social play and community features to boost user retention and lifetime value.

• Brand Partnerships and Advertising: Collaborations with consumer brands for co-branded campaigns and potential advertising placements within the app.

• Geographic Revenue Contribution: Currently, the majority of sales are in India, but international markets (Middle East, USA, UAE) are contributing an increasing share as global expansion accelerates.

Top Clients & Partnerships

• Britannia, Wrogn, Tata Capital: Strategic brand partnerships for co-branded campaigns and market reach.

• E-commerce and Quick Commerce Platforms: Distribution through Amazon, Flipkart, Blinkit, and Swiggy Instamart, ensuring rapid and wide product availability.

• Shark Tank India Investors: Anupam Mittal and Vineeta Singh, providing both capital and strategic mentorship.

• KITVEN Fund: Government-backed convertible debt funding to support growth and expansion in Karnataka.

• Retail Partners: Offline presence in key urban centers to complement online sales.

Future Outlook & Strategic Priorities

• Product Expansion: Launching multisport motion-tracking hardware to unlock new sports categories and user segments (reflecting recent market trends).

• International Expansion: Scaling in the USA, UAE, and other cricket-loving nations, with a goal to reach 50 lakh families and a ₹250 crore revenue milestone in the next five years.

• Community and Content: Building out a robust in-app ecosystem with new game modes, social play, commentary, and fitness modules to drive engagement and retention.

• Brand Partnerships: Deepening collaborations with consumer brands and exploring advertising revenue streams.