Milk Mantra

Milk Mantra is recognized as India's first venture capital-funded agri-food startup, established in 2009 by Srikumar Misra. The company has played a pivotal role in revolutionizing the dairy sector in India through its innovative approach to ethical milk sourcing and a focus on creating high-quality dairy products.

Key Highlights

• Founding and Vision: Milk Mantra was founded with the aim of addressing the fragmented food value chain in India, particularly in the dairy sector. The company's motto, "Happy Farmers = Happy Cows = Best Milk," emphasizes its commitment to ethical sourcing and community welfare.

• Product Range: Under its flagship brand, Milky Moo, Milk Mantra offers a variety of dairy products, including pasteurized milk, curd, cottage cheese, and buttermilk. The company focuses on functional innovations to enhance product offerings.

• Funding and Growth: Since its inception, Milk Mantra has raised approximately ₹279.06 crore (around $35 million) in funding from various investors, including Eight Road Ventures and Aavishkaar Capital. It is notable for being one of the few startups in its sector that operates profitably.

• Impact: The company significantly impacts rural communities by supporting over 80,000 farmers through its ethical sourcing program. This initiative not only boosts farmer incomes but also enhances the livelihoods of many rural families.

• Recognition: Milk Mantra has received accolades for its transformative business model and has been featured as a case study at prestigious institutions like Stanford Business School and IIM Ahmedabad. It has also been recognized in various media outlets for its innovative practices and contributions to sustainable agriculture.

Leadership

Srikumar Misra continues to lead the company as its founder and director, supported by a team of experienced professionals from various sectors related to dairy processing and management.