Milkvilla

Milkvilla is India's first plastic-free, IoT-enabled farm-to-home dairy brand that delivers unprocessed A2 desi cow milk directly from free-grazing cows to customers' doorsteps. The company combines traditional dairy methods with modern technology to eliminate middlemen, plastic packaging, and chemical additives from the milk supply chain.

Core Products & Services

• 100% Pure A2 Desi Cow Milk: Raw, unprocessed milk from free-grazing cows delivered within 10-12 hours of milking with zero preservatives or additives

• Dairy Products: Bilona-method A2 desi cow ghee, traditional paneer, curd, and butter packaged in eco-friendly materials (banana leaves, coconut shells, earthen pots)

• IoT-Enabled Delivery System: Bluetooth-connected, app-controlled milk dispensers mounted on electric autorickshaws maintaining chilled temperature (0-4°C) for precise quantity dispensing

• Quality Assurance: Daily micro-testing of every milk batch at source using portable milk analyzers before chilling and delivery

• Real-Time Transparency: Mobile app enabling customers to track delivery times, temperature data, milk usage, and product sourcing information

Business Model & Revenue Streams

Business Model – Farm-to-Home Direct Distribution with Tech Integration

• Decentralized network sourcing directly from 1,512+ farmers, eliminating middlemen and reducing supply chain leakage through technology digitalization

• IoT-enabled logistics using electric autorickshaws with Bluetooth milk dispensers for hygienic, temperature-controlled delivery

• Zero-plastic operations with consumers bringing own containers; all dairy products packaged in eco-friendly, reusable materials (banana leaves, coconut shells, earthen pots)

• Daily quality testing and chilling within 30 minutes of milking ensuring freshness within 10-12 hours of production

• Direct-to-Consumer (D2C) Sales: Primary revenue through flexible, on-demand milk subscriptions via mobile app; customers order quantities as needed without rigid commitments

• Subscription Models: Flexible membership plans offering regular delivery and pricing discounts with 90% customer retention

• Dairy Product Sales: Premium-priced value-added products (ghee, paneer, curd, butter) commanding higher margins

• B2B Supply: Supply agreements with yoga retreats, wellness centers, premium hotels, and boutique hospitality establishments

• Franchise Model: Regional franchise opportunities offering 6-month break-even, 30-month ROI, and ₹10 lakh+ monthly profit margins with ₹1.5 crore+ investment