Mistry.Store

Mistry.Store is India’s pioneering B2B platform digitizing the procurement of building materials for home interior professionals (architects, contractors, designers). The company addresses critical pain points in India’s fragmented $38B home interiors market—price opacity, counterfeit products, and supply-chain inefficiencies—by offering a centralized marketplace with 8+ categories, 120+ brands, and tech-driven fulfillment. 

Core Products and Services

• Building Materials Marketplace: Plywood/boards, hardware/tools, electricals/lights, paints/chemicals, sanitary/plumbing (8+ categories).

• Smart Credit Program: Interest-free credit for 60 days to professionals.End-use control via partner NBFCs.

• Tech Platform: Mobile app (iOS/Android) for order management, expense tracking, and project analytics. WhatsApp-based procurement for low-digital-literacy users.

• Value-Added Services: Sampling area for product testing. Referral rewards ecosystem.

Business Model & Revenue Streams

• Product Sales (100%): Margins on B2B transactions (15–25% average).

• Order Volume: 10,000+ orders; 80% repeat customers.

• Geographic Revenue: 100% Delhi-NCR (until 2025 expansion).

Customer Segmentation

• B2B Focus: Architects (30%), interior designers (40%), contractors (30%).

• SMB Dominance: 95% of professionals are small/medium businesses.

Top Clients & Partnerships

• Strategic Investors: Omidyar Network India (seed lead), Waveform VC, Bharat Founders Fund.

• Brand Alliances: Asian Paints, Havells, Kajaria, CenturyPly.

• Financial Partners: NBFCs for Smart Credit Program underwriting.

• Key Clients: 3,500+ professionals; top 100 contribute 40% revenue.

Future Outlook & Strategic Priorities

• Geographic Expansion: Target Mumbai, Bangalore, Hyderabad by 2026.

• Product Depth: Add modular kitchens, flooring solutions.

• Credit Scale-Up: Target ₹50 crore credit disbursement by 2026.

• Supply Chain Fragmentation: Localized logistics in new cities.