Moolaah

Moolaah is an independent wealthtech ecosystem and digital family office platform that aggregates expert financial advisors, investment products, and technology infrastructure. The company operates as a marketplace connecting retail investors with vetted financial partners (Moolaah Partners) who provide personalized investment guidance across multiple asset classes, combining fintech automation with human advisory expertise.

Core Products & Services

• Multi-Asset Investment Platform – Comprehensive investment gateway offering access to 5,000+ financial instruments including mutual funds, Indian equities, US equities, fixed deposits, bonds, gold ETFs, portfolio management services (PMS), alternative investment funds (AIFs), smallcase equity stacks, and peer-to-peer lending

• Expert Financial Partner Network – Aggregated ecosystem of SEBI-registered and AMFI-certified financial advisors (Moolaah Partners) with deep expertise, providing personalized guidance, portfolio construction, and ongoing portfolio management services to individual investors

• AI-Powered Asset Allocation – Machine learning-based asset allocation technology trained neural networks to create risk-appropriate, diversified portfolio recommendations across asset classes tailored to individual profiles and financial goals

• Holistic Wealth Management Dashboard – Unified 24/7 portfolio reporting and monitoring interface consolidating all investments, tax tracking, and financial health assessment across multiple asset classes and execution platforms

• Smart Rebalancing & Cash Management – Data-driven automation for portfolio rebalancing, cash flow optimization, and wealth management to ensure portfolios remain aligned with investment strategy and risk profiles

• End-to-End Digital Execution – Fully digital, paperless investment workflow including KYC onboarding, risk profiling, product selection, seamless transaction execution across multiple instruments, and automated reporting

• Financial Health Checkup – Comprehensive financial assessment evaluating income, spending, assets, liabilities, insurance coverage, and tax efficiency with actionable improvement recommendations

Business Model & Revenue Streams

• B2B2C Commission-Based Model – Revenue generated through AMFI commissions on mutual fund distributions and transaction-based commissions from product partners (brokers, direct equity platforms, fixed income providers, alternative asset managers) on investor transactions executed on platform

• Mutual Fund Distribution Revenue – Primary revenue stream from AMFI-registered distributor status; earning mutual fund distribution commissions while maintaining advisor independence through open-architecture recommendations

• Partner Commission Sharing – Revenue from partnerships with AMCs, direct equity brokers, fixed deposit providers, PMS managers, and AIFs; multi-product commission aggregation across asset classes

• Highest Revenue-Sharing Model for MFDs – Moolaah Partners (Mutual Fund Distributors) benefit from highest revenue-sharing model in industry, generating recurring commissions on client assets with digital platform support

• Platform Ecosystem Monetization – Multiple revenue streams across investor transactions, partner relationships, and data-driven insights; revenue scaling with growing Assets Under Advice (AUA) currently at ₹850+ crore across 20,000+ trusted investors

• Digital Infrastructure for Partners – Moolaah Partners leverage full digital platform (CRM, reporting, execution, client communications) enabling higher operational efficiency and profitability without developing own technology

• Commission-Free AMC Partnership Model – Direct zero-fee access for Asset Management Companies to distribute innovative products to investors and advisors, monetizing through brand exposure and direct client relationships