Motorama

Motorama EV Private Limited is an innovative deep-tech startup operating in the electric vehicle (EV) and HVAC sectors, specializing in the design, manufacturing, and repair of rare-earth-free Brushless Direct Current (BLDC) motors. As an IIT Delhi-incubated venture backed by government funding and industry recognition, the company has established itself as a comprehensive motor solutions provider addressing critical gaps in India's EV infrastructure and energy-efficient climate control systems.

Core Products and Services

• BLDC Motors for Electric Mobility: Development of rare-earth-free radial flux BLDC motors for 2-wheelers including electric bicycles and low-speed scooters. Current specifications: 250W-1kW capacity, 36/48V, with rated torque of 12Nm, peak torque of 35Nm, and operational efficiency of 86% at approximately 200 RPM.

• High-Voltage BLDC Motors for HVAC Systems: Energy-efficient motors for Fan Coil Units delivering 50-60% power reduction compared to conventional AC induction motors, engineered for retrofit compatibility with existing climate control infrastructure in commercial buildings, hotels, hospitals, and airports.

• Motor Repair & Rewinding Services: Comprehensive repair operations for 2W/3W BLDC motors across electric cycles, e-scooters, e-rickshaws, and e-cargo vehicles. Services include winding rewinding (₹900), magnet recharging (₹900), bearing replacement, and shaft repair, with diagnostic testing and quality assurance protocols.

• Power Electronics Repair: Restoration services for EV chargers, DC-DC converters, and motor controllers. To date, 50+ controllers have been successfully repaired, primarily for 50A 48V e-rickshaw motor applications.

• Custom Motor Design & Engineering: End-to-end electromagnetic design services evaluating motor topologies across full operating ranges to produce bespoke designs optimized for performance, efficiency, and form factor. Capabilities include radial flux BLDC motor customization for specific OEM requirements.

Business Model and Revenue Streams

• B2B Component Sales: Primary revenue generation through direct supply of rare-earth-free BLDC motors and high-voltage HVAC motors to Original Equipment Manufacturers (OEMs) including electric scooter, e-rickshaw, and light commercial vehicle producers. OEM partnerships include Zyngo, SpeeGo, Save, Yulu, and MYBYK.

• Service Revenue (Motor Repair & Maintenance): Transaction-based repair services generating recurring monthly volumes of 40-50 motors from fleet operators and powertrain manufacturers. Repair service pricing ranges from ₹900-₹1,050 per motor plus handling charges, with break-even economics achieved at 200-300 motors per month.

• Engineering & Custom Design Fees: Revenue from design and development projects where OEMs commission bespoke motor specifications. Services span electromagnetic design, mechanical integration, prototyping, and testing phases before mass production commencement.

• Technology Development & Future Licensing: Potential revenue pathway through licensing proprietary rare-earth-free motor technologies and electromagnetic design methodologies to larger automotive manufacturers seeking to reduce rare earth mineral dependencies.

• Aftermarket Support Services: Lifecycle support revenue through supply of spare components and replacement motors for deployed fleets, addressing the critical gap in India's EV service infrastructure while generating recurring maintenance income.