MotorFloor

MotorFloor autotech startup operating in India’s commercial vehicle marketplace. Designed to simplify and modernize the process of buying commercial vehicles in India. MotorFloor addresses the challenges faced by buyers in the commercial vehicle sector, offering a transparent, efficient and user-friendly solution for both individual and business customers

Core Products/Services

• Digital Marketplace: Connects buyers with authorized dealers for new and used commercial vehicles. Provides detailed specifications, on-road pricing (including taxes/insurance).
• Financing & Insurance: Partners with 4 banks/NBFCs and 3 insurance companies to offer tailored loans and policies.
• Omnichannel Experience: Online Platform research tools, expert consultations and dealer connections. Offline Centers 7 multi-brand experience centers in Eastern India for test drives and financing.

Unique Value Proposition

• Rural Trust Building: Deploys 50+ rural marketing agents to guide price-sensitive customers in tier-III cities.

• End-to-End Transparency: Eliminates misinformation by providing verified dealer pricing and unbiased expert advice.

• Regional Focus: Localized content in regional languages and hyper local dealer networks.

Business Model & Revenue Streams

• Lead Generation Fees: Charges OEMs and dealers for qualified leads. MotorFloor guarantees dealers “the best price” to attract buyers, earning fees per successful lead.

• Commission on Financing/Insurance: Earns a percentage from partnered banks and insurers for each loan/insurance policy processed through its platform.

• Future Monetization: Plans to introduce subscription analytics for OEMs and transaction fees for used vehicle sales.

Customer Segmentation

• B2B2C Model: Serves MSMEs, farmers and fleet operators (end-users) while partnering with OEMs, dealers, banks and insurers (enterprise clients).

• Key Demographics: 80% of users are from rural/semi-urban areas seeking tractors, mini-buses and cargo three-wheelers.

Growth Strategy

• Market Expansion: Launch 7 offline experience centers in tier-III cities (e.g., Jajpur, Sambhalpur) by 2025. Expand to used commercial vehicles and B2B solutions for auto ancillary companies.

• Technology Innovation: Developing AI-driven vehicle recommendation tools and regional language support.

• Partnerships: Collaborating with state governments to promote electric three-wheeler adoption in rural areas.