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Founded
2022
Headquarters
Delhi
Status
Seed
Company Details
Moxie Beauty is an Indian haircare startup specializing in clean, high-performing products formulated for Indian hair types, weather, and habits, particularly addressing wavy, curly, and frizzy textures.
Core Products and Services
Clean, vegan, and cruelty-free haircare products formulated specifically for Indian hair types
Product range includes shampoos, conditioners, leave-in treatments, curl creams, and SPF serums for hair
Solutions targeting common hair concerns such as frizz, dryness, and texture management
Business Model and Revenue Streams
Direct-to-consumer (D2C) sales through its own e-commerce website
Multi-channel distribution via Amazon, Nykaa, and quick commerce platforms
Subscription and repeat purchase model leveraging social media education on hair routines and texture care
Salon-quality product positioning enabling premium pricing strategy
Currently operating with ₹60 crore ARR (Annual Recurring Revenue) with rapid month-on-month growth
Key Metrics
Total Equity Funding
$2.81Million
No. of Funding Rounds
3
Latest Funding Round
$43.4K, Seed
as of January 30, 2025
Post Money Valuation
$9.19Million
as of August 11, 2025
Funding Multiple
-
as of N/A
Investors
Stride Ventures
and 3 moreEmployee Count
40
Similar Companies
FAE Beauty
Exit Details
No Exits
All Funding Rounds
| Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
|---|---|---|---|---|---|---|
| January 30, 2025 | Seed | $43.4K | - | $1.86Million | - | Stride Ventures |
| July 8, 2024 | Seed | $2.1Million | $9.58Million | $811K | - | Fireside Ventures, Mudhra Ventures |
| April 1, 2023 | Seed | $669K | $4.08Million | - | - | Amplify Partners, OTP Ventures, Kotta Enterprises |