Nat Habit

Nat Habit is a beauty and wellness brand and is headquartered in India. The company operates in the cosmetics and personal care industry, specializing in creating 100% natural beauty and wellness products inspired by ancient Ayurvedic solutions. Nat Habit's core products include a wide range of skincare, haircare, and body care items, all made with natural ingredients and free from chemicals and preservatives.

Key Markets and Value Proposition

Nat Habit's key markets are primarily in India, with a strong presence on online platforms like Amazon, Nykaa, and Flipkart. The brand's unique value proposition lies in its commitment to delivering fresh, chemical-free products made in its Ayurvedic kitchen daily. This approach resonates with consumers seeking holistic wellness and sustainable beauty solutions. Nat Habit's product range caters to diverse customer needs, including dedicated lines for men, babies, and specific concerns like lip care and eye care.

Business Model & Revenue Streams

Revenue Generation

Nat Habit generates revenue primarily through direct-to-consumer (D2C) sales and partnerships with e-commerce marketplaces. The brand's revenue streams include:

• Direct Sales: About 55% of Nat Habit's sales come from its own website, offering exclusive deals and early access to new products.

• Marketplace Sales: The remaining 45% of sales are generated through partnerships with platforms like Amazon, Nykaa, and Flipkart.

User Segmentation

Nat Habit primarily targets the B2C segment, focusing on urban, conscious consumers who value natural and sustainable beauty products. The brand caters specifically to urban women who are informed about ingredients and prefer premium, eco-friendly solutions.

Growth Strategy

• Market Expansion: The company aims to expand its presence on online marketplaces and explore offline channels to cater to a wider consumer base.

• Product Innovation: Nat Habit continuously innovates its product line by incorporating Ayurvedic wisdom and breakthrough formulations, ensuring its offerings remain competitive and appealing to evolving consumer needs.

• Partnerships: Strategic collaborations with influencers and beauty experts enhance product visibility and credibility.

• Hybrid Manufacturing: The brand employs a hybrid manufacturing approach, balancing in-house and contract manufacturing to ensure quality control and scalability.