NEWME

NEWME is a fast-fashion e-commerce brand specializing in trendy, affordable apparel designed specifically for Gen Z consumers in India and Southeast Asia.

Core Products and Services

• Weekly Fresh Designs: Launches 500+ new fashion styles every week across multiple categories including dresses, tops, bottoms, and casual wear.

• Multi-Channel Retail: Operates a direct-to-consumer platform through website and mobile app, complemented by 14+ physical retail stores across major Indian cities.

• Quick Commerce Integration: Offers 30-60 minute express deliveries through quick commerce hubs (currently in Bengaluru and Delhi).

• Data-Driven Product Selection: Uses technology and analytics to identify trending styles rather than relying on traditional design instincts, ensuring inventory-light operations.

• Diverse Product Range: Offers over 12,000+ live styles targeting women aged 16-24 with emphasis on diversity and individualism.

Business Model and Revenue Streams

• Direct-to-Consumer (D2C) Model: Sells fashion products directly through its online platform and physical stores, cutting out intermediaries to maintain affordability and control quality.

• Multiple Revenue Channels: Generates revenue from e-commerce sales through website and app (primary channel), retail store sales, and quick commerce orders which currently account for 20% of daily orders in Delhi and 5-6% in Bengaluru.

• High-Volume, Low-Margin Strategy: Operates on a fast-fashion model with rapid inventory turnover, targeting high volume sales at competitive price points to capture the Gen Z market segment.