NIC Ice Creams

NIC Ice Creams is a leading premium ice cream brand in India, renowned for its commitment to quality, innovation and authentic taste. The company has rapidly expanded its footprint, now operating in over 100 cities with more than 300 cloud stores and 16 exclusive parlors, making it a household name across urban India.

Core Products & Services 

• Premium, Preservative-Free Ice Creams: Over 50 flavors, crafted with pure milk and real, globally sourced ingredients-no preservatives or artificial additive.

• Indian-Inspired Flavors: Unique offerings like Gulab Jamun, Sheer Khurma, Gajar Halwa, Thandai and Til Gud with Ravdi, celebrating Indian desserts and festivals.

• International & Classic Flavors: Madagascar Chocolate, Coffee Walnut, Chocochips, Tender Coconut, Mixed Berries and more, inspired by global desserts.

• No Added Sugar Range: Guilt-free, sugarless ice creams for health-conscious consumers.

• Cloud Stores & Exclusive Parlors: Available in 100+ cities via 300+ cloud stores and 16+ exclusive parlors for dine-in and take-home experiences.

• Online & Quick Commerce: Widely available on Swiggy, Zomato, Blinkit, Instamart, Zepto and BigBasket for instant home delivery.

• Multipack & Party Packs: Convenient tubs and multipacks for families and celebrations.

• B2B Supply: Supplies to restaurants, QSRs and cloud kitchens for food service partners

Business Model & Revenue Streams

NIC Ice Creams operates on a robust omnichannel business model, generating revenue through:

• Direct Sales via Cloud Stores & Parlors: NIC runs over 300 cloud stores and 16 exclusive parlors, offering direct-to-consumer sales in more than 100 cities.

• Online Food Delivery Platforms: About 70% of NIC’s business comes from partnerships with leading foodtech apps like Swiggy, Zomato, Instamart, BigBasket, BlinkIt and Zepto, making it the most popular ice cream brand on these platforms.

• Modern Trade & Retail: Around 18% of sales are through modern trade channels, including partnerships with Reliance Retail and other supermarket chains.

• Vending Machines: Innovative vending machines at high-traffic locations like Mumbai Airport further expand reach and convenience.

• B2B Sales: NIC supplies to restaurants, QSRs and cloud kitchen brands such as Box8, enhancing its B2B footprint.

Monetization Strategies

• Premium Pricing: NIC’s use of high-quality, real ingredients and preservative-free recipes allows it to command a premium price point.

• Menu Innovation: Frequent introduction of new, culturally relevant flavors and limited-edition offerings to drive repeat purchases and customer engagement.

• Brand Collaborations: Strategic partnerships with foodservice brands and retail chains to broaden distribution and brand visibility.

Customer Segmentation

• B2C: Urban families, millennials, Gen Z and health-conscious consumers seeking premium, honest, and innovative ice cream experiences.

• B2B: Restaurants, QSRs, cloud kitchens and retail partners looking for high-quality ice cream offerings.

Growth Strategy

• Distribution Expansion: Scaling cloud stores, parlors and vending machines to deepen penetration in existing and new cities.

• Product Innovation: Investing in R&D to launch new flavors, sugarless options and global dessert-inspired ice creams.

• Operational Efficiency: Implementing ERP systems and enhancing production capacity with recent funding to support rapid growth.

• Digital & Quick Commerce: Leveraging food delivery and quick commerce platforms to capture the growing demand for convenience and instant gratification.

• Brand Building: Aggressive marketing, packaging innovation and customer engagement campaigns to reinforce premium positioning.