Nourish You

Nourish You is quietly making a name for itself in India’s plant-based superfood market. It’s a part of the much larger, $30+ billion global health food industry but these folks are keeping it real and rooted in India. They’ve teamed up with farmers across the country to grow things like quinoa, millets, chia, and flaxseeds  all stuff most of us probably thought only came from abroad. But nope, it’s happening right here.Their unique value proposition is keep healthy eating simple. No fancy labels or hard-to-pronounce marketing speak. Just real, wholesome food that’s easy to include in your day-to-day life — and better for the planet too.

Core Products and Services

• Quinoa and millet: but in forms you’d actually use, not just raw grains that sit in your pantry. They’ve got pre-cleaned packs, blends, quick-cook options. Makes weekday meals way easier.

• Chia seeds, amaranth, flaxseeds:  classic superfoods, but again, sourced from Indian soil and processed without the usual overkill. 

• Plant-based milk alternatives: quinoa milk, breakfast cereals, and a few snack-type foods that fit the grab-and-go lifestyle.

Business Model and Revenue Streams

• Their own website: Nourish You sells directly through their own platform. It’s straightforward—no third parties, just a clean shopping experience.

• Marketplaces: You’ll also find their products on sites like Amazon, Flipkart, and BigBasket. That way, they show up where people already shop.

• Fast delivery apps: For quick grocery runs, their items are listed on apps like Blinkit and Zepto. It's a smart way to meet last-minute health food needs.

• Retail stores : They're slowly expanding into physical shops—especially premium stores where shoppers often look for healthy, organic options.